Book launch and conference celebrating ReACH (Reproduction of Art and Cultural Heritage)
The event is organised by the Victoria and Albert Museum (V&A) with UNESCO and the Permanent Delegation of the United Kingdom of Great Britain and Northern Ireland to UNESCO. It will bring together key practitioners and experts who developed a 21st century version of the 1867 Convention, the ReACH Declaration, which has been signed by a cohort of leaders in the museums and heritage sector.
On 22 June 2018, launching of the book and conference celebrating ReACH (Reproduction of Art and Cultural Heritage), a year-long global research initiative in the field of digital reproduction spearheaded by the Victoria and Albert Museum (V&A) in partnership with the Peri Foundation and with contributions from experts across the globe.
The ReACH initiative, launched at UNESCO on 18 May 2017, was inspired by the 150th anniversary of the “International Convention for Promoting Universally Reproductions of Works of Art for the Benefit of Museums of all Countries” written in 1867 by V&A’s founding Director, Sir Henry Cole.
In an era of 3D printing and drone technology, the ReACH Declaration represents the first-ever blueprint for museums and heritage institutions on the use of new technologies for making, storing and sharing reproductions of cultural heritage.
This conference will feature presentations by practitioners and experts working at the intersection of culture and new technologies from around the world – including the Google Cultural Institute, Factum Arte and the University of Nottingham Ningbo China. Other speakers will include Dr Tristram Hunt, Director of the Victoria and Albert Museum, HR Matthew Lodge, Minister, and Permanent Delegate of the United Kingdom of Great Britain and Northern Ireland to UNESCO, and Ernesto Ottone R., UNESCO Assistant Director-General for Culture.
The day of the conference, the ReACH Declaration published in the 6 official UN languages will be distributed to the participants as well as a copy of the book “Copy Culture: Sharing in the Age of Digital Reproduction”, capturing case studies, essays and best practices in the field.