The UNESCO Media Literacy Week’s mandate (Oct 24-31) stresses the importance of well-trained media practitioners and savvy media consumers. The College of Humanities and Social Sciences, the Department of Mass Communication at UAEU, and Konrad-Adenauer-Stiftung are partnering to put together a media/digital literacy workshop at UAEU to showcase efforts to push the UNESCO’s agenda. The workshop will take place on October 29.
In the age of smart cities, artificial intelligence, and algorithms it is important to have media savvy practitioners and consumers. Practitioners must have the media/ digital skills and agile ability to maneuver the rapidly changing media terrain. Media consumers, on the other hand, should have critical thinking skills that enable them to evaluate information they are exposed to 24/7 in the digital age. Smart cities cannot effectively exist without smart thinkers and information producers who have media and digital literacy skills. The workshop intends to open up discussion on the importance of media and digital literacy especially as the UAE (along with many countries globally) ventures into the age of digital information, smart cities, and artificial intelligence.