KEY MESSAGES

• The total value of exports worldwide of cultural goods was US$212.8 million in 2013. Developing countries share represents 46.7% which is a marginal increase from 2004. Only China and India are significantly competing with developed countries in the global market.
• The total value of exports worldwide of cultural services was US$128.5 billion in 2012. Developing countries share represents only 1.6%. Developed countries dominate this world share with 98%, in particular due to the increase in the flows of electronically transmitted audiovisual and artistic related services.
• Within the framework of South-South cooperation, the levels of trade among developing countries have increased, but provisions relating to specific preferential treatment measures for cultural goods and services in such free trade agreements remain rare.
• Evidence shows that new policies in trade exchanges, whether at individual, institutional or industry levels, can help achieve a more balanced flow of cultural goods and services. Discussing indicators, policy measures or instruments relating to trade and culture will be critical to monitor the impacts of the Convention.