In Kolomna (Russian Federation), the recognition and revitalization of pastila-making, a traditional fruit confectionery, has become a central component to strengthening cultural identity and boosting the local economy. Kolomna pastila production lay dormant for over a century until a recent study revealed that the manufacturing of the confectionary was a well-established and integral part of the city’s cultural life in the eighteenth century.
The study catalysed efforts by the local community to reinvigorate traditional pastila manufacturing techniques through developing the skills of local artisans and the cultural institutions of the city. The non-profit partnership ‘Museum City’ established a museum in 2009 and a pastila factory museum in 2011, which raised awareness of the practice amongst the community and wider public, and promoted sustainable tourism through local culture and products. The revitalization of the practice has boosted job creation and has yielded benefits for the local economy, with tourism to the city increasing three-fold from 2008 to 2015. A renewed sense of community pride in the practice and its place-based significance has been nurtured, triggering community interest to research and revitalize other cultural industries to generate new development opportunities for their city.
Source: Strelka Institute for Media, Architecture and Design, report for Study Area 4