Describe the main features of the policy/measure:
Creates a work group with Asomedios to identify regulatory barriers that have lost relevance and now hinder competitiveness in a digital environment. Based on meetings with the sector and a document in which the different regulatory barriers and their effect on competitiveness were identified for a sector in which the actors and the forms of advertising have changed, a calendar was drawn with the estimated dates for the adoption of the measures most aligned with the general policies of the sector in order to boost this industry.
What are the results achieved so far through the implementation of the policy/measure?:
A chronogram to study the measures agreed upon still under construction. The measures will run from May through September, subject to adjustments. These measures are regulatory changes.
Financial resources allocated to the policy/measure in USD:
$0
Partner(s) engaged in the implementation of the measure:
| Name of partner | Type of entity |
|---|---|
CRC
| Private Sector
|
National Planning Department (DNP)
| Public Sector
|
Ministry of the Interior
| Public Sector
|
Has the implementation of the policy/measure been evaluated?:
NO