“Vive Patrimonio” Plan

Where
Ecuador
When
2016
Key objectives of the measure:

"Vive Patrimonio Plan" is an initiative to generate cultural industries. This plan marks its origins in the Coordinating Ministry of Heritage, prior to its merger with the Ministry of Culture. The overall project objective was to promote the development and promotion of cultural industries, in this case, based on heritage content and productive matters. The strategy carried out began with a mapping and identification of enterprises, which subsequently crystallized through training, funding, marketing, promotion, monitoring and follow - up.

Among the sectors involved were: arts and crafts, audiovisual, music, design, multimedia, plastic arts, gastronomy, architecture and graphic industry, among others. Of the 88 applicants, 81 were from Quito.

This initiative supported entrepreneurs with business ideas that give value to the cultural heritage of Ecuador. Non-refundable funds up to $ 10,000 had a contribution from the applicant of UDS 1,500.00 + VAT. The phases for winners were: Development of a business plan, market study and specialized business consultancy.

Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Multi-domain
Cultural Value Chain
Creation
Production
Distribution
Participation