Describe the main features of the policy/measure:
The Special Secretariat for Culture (Ministry of Culture in the reported period), in partnership with Unesco, hired specialized consultants to prepare the Visual Artist Guide: Insertion and Internationalization. The publication, launched during the Market of Creative Industries of Brazil (MICBR), provides information about the market, legislation, taxation, tools to foster culture, and the professionalization of artists, among others. Aimed mainly at the visual artist, the Guide contains information that can also be useful to all agents of the visual arts system, such as artists collectives, independent spaces, galleries, museums, collectors, critics, curators, cultural producers, and the public agents, in Brazil and abroad. Prepared by a team of professionals from the visual arts sector and coordinated by the National Secretariat for Creative Economy and Cultural Diversity (former Secretariat for Creative Economy), the Guide integrates the efforts of the Special Secretariat for Culture to stimulate the growth of the Brazilian creative economy and enhance the sector, based on the understanding that the sector should be the object of cultural public policies coordinated by the agency. The 170-page Guide provides information on public policies, such as incentive laws, notices and awards (public and private), business plans and strategies, conservation, restoration, conditioning and storage tips, certificates of authenticity, action planning socio-educational, and monitoring the visual artist. Data are also available on the artist's internationalization process, legal issues, tax incidence, customs procedures, and tax regimes applied to export and import processes, among others. The purpose of the Guide is to make the visual artist better acquainted with the system in which he is inserted.
What are the results achieved so far through the implementation of the policy/measure?:
The publication in virtual format was made available for free download on the institutional page of the Special Secretariat for Culture (link: http://cultura.gov.br/minc-disponibiliza-guia-do-artistavisual-para-download/). The publication's success motivated the National Secretariat for Creative Economy and Cultural Diversity to plan to expand the dissemination of the Guide, as well as other publications, manuals, and studies aimed at training and professionalizing artists, cultural professionals, and creative entrepreneurs, through the creation of a National Creative Economy Repository (scheduled for 2021).
Financial resources allocated to the policy/measure in USD:
Partner(s) engaged in the implementation of the measure:
|Name of partner||Type of entity|
UNESCO representation in Brazil
Fine Arts University Center of São Paulo (Centro Universitário Belas Artes)
technical team formed by professionals working in the art system in Brazil
Civil Society Organization (CSO)
Has the implementation of the policy/measure been evaluated?: