Describe the main features of the measure/initiative:
An association was established to integrate organizations, businesses and individuals working in the field of film production, investors promoting Viet Nam cinema; organizations and individuals who have an intention of supporting investment in production, venture, connection with domestic and international filmmakers to develop Viet Nam cinema, expand the market, promote the brand of Viet Nam cinema, train high-quality human resources in film sector, strengthen international cooperation in film sector and promote Viet Nam tourism through films.
What are the results achieved so far through the implementation of the measure/initiative?:
By December 2019, Viet Nam Film Promotion and Development Association has 133 members (101 individual members and 32 organization members) operating according to rules and regulations approved by the association. Some typical activities of the Association since its establishment include: - The launch of the Viet Nam Film Promotion and Development Association was successfully organized at Busan International Film Festival on the 7th October 2019. At the same time, communication activities to promote the Association were implemented. There were many prestigious press agencies reported on the activities of the Association at the Festival such as VTV, VnExpress International, Youth Newspaper, Public Security Newspaper and Korean press and media corps. - Dr. Ngo Phuong Lan, Chair of the Association was invited to be the Chairman of the NETPAC Jury Board (Network for the Promotion of Asian Cinema) at the Busan International Film Festival. - An event introducing the association and promoting the Viet Nam film production environment was successfully held on the 29th October 2019 at the Tokyo-Japan Film Festival (28/10-05/11/2019) with the participation of representatives of Viet Nam Embassy in Tokyo, Mr. Mike Ellis, Chairman of the Motion Picture Association (MPA) – Asia Pacific region, Mr. Yasushi Shina, Vice-Chairman of UNIJAPAN. At the event, many international film makers paid their attention to collaboration opportunities in film production in Viet Nam. UNIJAPAN wished to jointly hold film promotion events with the Association in the upcoming time. - The Association contacted with other international film associations, committees, organizations and festivals to set up cooperation.