The TUSMAR includes guarantees of pluralism, content that respects human rights, loyal and honest advertising and sponsors which are clearly recognizable as such, dissemination of a fair number of national and local free-to-air radio and television programs, adoption of suitable measures to make television programs understandable by citizens with sensory impairments.
This aims to become a fundamental prerequisite in order to ensure constant development in the field of new technologies (specifically radio and television).
The implementation of "Tusmar" allowed the "Integrated communications system (SIC)" activities:
concerning:
- the daily and periodical press;
- annual and electronic publishing, including via the Internet;
- radio and audiovisual media services;
- the cinema;
- outdoor advertising;
- communication initiatives for products and services;
- sponsorships
The permanent Observatory on the innovation of audiovisual media services (hereinafter the Observatory www.agcom.it/osservatorio-innovazione-servizi-media ) was established with resolution no. 482/14/CONS of 23 September 2014, and in implementation of the provisions of the Authority in art. 1, paragraph 2, of resolution no. 457/16/CONS of 14 October 2016, containing "Identification of the codes (standard codes for the reception of programs in DVB-T2 technology) which must be considered" technologically outdated, AGICOM provides for the periodic monitoring of the state of development and spreading of the new transmission standards (DVB-T2) and signal coding (MPEG2, MPEG4, HEVC, etc.) for the digital terrestrial television broadcasting service. The Observatory holds periodic technical meetings in the presence of the associations representing companies in the national and local audiovisual and radio media sectors (Confindustria Radio Televisioni, Aeranti-Corallo, HD Forum Italia) and the national associations of electronics manufacturers (ANDEC Confcommercio, ANITEC Confindustria). Within the framework of the Technical Roundtable, the methods for implementing the monitoring are also discussed, with specific regard to the identification of the data to be included in the perimeter of the surveys, the frequency of implementation of the same and the persons in charge of providing the information.