Traditional Culture Promotion Project

Where
Republic of Korea
When
2018
Who
Ministry of Culture, Sports and Tourism
Ministry of Agriculture, Food and Rural Affairs
Key objectives of the measure:

1. Traditional Culture Promotion Project 
2. Supports for Farmers’ Festivals 

1. Traditional Culture Promotion Project is to improve the global image of Korea by developing iconic traditional culture, such as traditional Korean clothes, “hanbok,” handmade paper, “hanji” and cuisine, “hansik,” and popularize, industrialize and globalize the culture. It popularizes the traditional culture in daily life; creates industrial added values by rediscovering the value of the traditional culture; and bolsters local identity and culture by promoting the traditional culture of the local communities. 
2. Support for the Farmers’ Festivals is given in accordance with Article 35 (Promotion of Exchange between Urban and Rural Communities) of the Special Act on the Enhancement of the Quality of Life for Farming, Forestry and Fishing Workers and on the Promotion of Development of Farming, Forestry and Fishing Areas, Article 12 of the Act on the Facilitation of Exchange between Urban and Rural Communities and Article 9 of the Enforcement Decree of the same Act. The project reinvigorates farming communities by supporting festival events at villages and on a regional level in the themes of pastoral life and scenery, and tradition. It helps to narrow the cultural gap between urban and rural communities by fostering exchanges between them. 

Scope of the measure:
Local, National, International
Nature of the measure:
legislative, financial, institutional
Main feature of the measure:

1.The project supports the following activities: (1) spread of hanbok culture by hosting the hanbok fashion show, distribution and sales of hanbok and education on traditional Korean clothes; (2) laying a foundation for hansik culture by hosting culinary contests and exhibitions, along with filmed and live documentaries on traditional dining; (3) promoting the commercialization of hanji by supporting hanji product developers, developing hanji products in cooperation with businesses and holding exhibitions and seminars on Korean traditional paper; and (4) publicizing quality hanji products and holding overseas exhibitions of convergence cultural products using hanji.   
2. Since its launch in 2008, the project has supported 42 festivals in 2015 and 54 festivals in 2016, and offered consultations on the festivals annually.  

Results expected through the implementation of the measure:

1.The projects restore the value of traditional culture by promoting traditional cultural resources such as hanbok, hansik and hanji; establish the identity of local communities and foster community spirit; and generate market demand for the cultural products by hosting exhibitions of hanbok, laying groundwork to promote hansik culture and commodifying hanji. 
2.The festivals will revitalize local communities, thus expanding opportunities for the residents to enjoy and participate in cultural activities, achieve cultural diversity, and lay a foundation for voluntary participation of the local residents in cultural activities.

Financial resources allocated to implement the measure:

1. 53,89,436 dollar (as of 2016)
2. 895,225 dollar

Main conclusions of the evaluation of the measure:

1. The project was evaluated in terms of policy effectiveness, and the result is as follows. Although the budget for 2017 was reduced as compared to the previous year, the target number of participants in the program has increased since then. The actual number of participants reached 99.9% of the target, proving the effectiveness of the program.  

Indicators used to determine impact:
1. ▪ Project implementation rate, goal achievement rate and positive performance, policy effects, and policy feedback 
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Multi-domain