The Swedish Media Council

Where
Sweden
When
2016
Who
The Swedish Media Council
Key objectives of the measure:

The Swedish Media Council has been tasked with empowering children and young people to raise their awareness as media users and protecting them from harmful media influences. Its work is focused on increasing the media and information awareness of children and young people, i.e. their ability to find, analyse and critically assess information and to create content in various media. Media and information awareness is essential to children and young people’s participation in the information society and in order to make the most of the democracy-strengthening function the internet may offer.

In recent years The Swedish Media Council has produced educational material which can be used by parents and professionals who are in close contact with children. The agency has been commissioned to perform a range of special tasks including combatting discrimination, xenophobia, sexism, intolerance and antidemocratic messages and strengthening democracy and gender equality. The council has also started work to adapt its material to children and young people with cognitive and intellectual disabilities.

Scope of the measure:
National
Nature of the measure:
regulatory
Main feature of the measure:

Empowering children and young people to raise their awareness as media users and protecting them from harmful media influences.

Results expected through the implementation of the measure:

To increase the media and information awareness of children and young people, i.e. their ability to find, analyse and critically assess information and to create content in various media.

Financial resources allocated to implement the measure:

Within the budget frame of total SEK 17 million.

Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Multi-domain
Cultural Value Chain
Participation