Describe the main features of the policy/measure:
The Special Secretariat of Culture and the National Film Agency, together with the Brazilian Agency for The Promotion of Exports and Investments (Apex-Brasil), develop, in partnership with the private sector, three export support programs: Brazilian Content, Cinema do Brasil and Film Brazil. The "Brazilian Content" was created in 2004 and is held in partnership with the non-profit entity Brasil Audiovisual Independente (BRAVI), which brings together independent producers of audiovisual content for television and digital media and has more than 600 members. The “Brazilian Content” Program promotes independent audiovisual content in the international market, organizing the delegations of Brazilian audiovisual producers to international events, and follows the main discussions of the sector in the global market. Its main objectives are: to prepare Brazilian audiovisual companies to the international market; to expand the participation of Brazilian audiovisual production abroad and the number of exporting companies in the sector; to promote international audiovisual co-production projects; to seek new markets for Brazilian audiovisual productions; and to disseminate Brazil, its products and its audiovisual companies in the international market, through the production and commercialization of products with Brazilian content. The "Cinema do Brasil" program, implemented by the Audiovisual Industry Union of the State of São Paulo (which brings together about 170 associates throughout the country), also aims to promote Brazilian cinema in the foreign market and develop favorable conditions for the performance of national companies abroad. Among the activities developed by the Program to increase the participation of the national film industry in the foreign market are the incentive to perform co-productions, the prospection of new markets for the distribution of Brazilian productions and the appreciation of the image of the national film industry abroad. The "FilmBrazil" project, developed by the Brazilian Association of Production of Audiovisual Works, has as main objective to promote internationally the high levels of quality of Brazilian advertising productions. Its actions seek to strengthen Brazil's image as an international production hub, in order to expand and diversify the export base of the audiovisual advertising sector.
What are the results achieved so far through the implementation of the policy/measure?:
The three programs promote Brazilian audiovisual content in the international market, enabling partnerships between Brazilian and foreign companies, through co-productions, sales and pre-sales for TV channels, internet, mobile telephony, and digital media. With this, Brazil today is considered an important market in the international scenario and integrates the business plan of co-production of numerous TVs and producers. For example, in 2018, 22 of the Brazilian titles released were produced under international co-productions.
Financial resources allocated to the policy/measure in USD:
Partner(s) engaged in the implementation of the measure:
|Name of partner||Type of entity|
Brasil Audiovisual Independente (BRAVI)
Union of the São Paulo State Audiovisual Industry
Brazilian Association of Audiovisual Works Production
Has the implementation of the policy/measure been evaluated?: