Southern Cultural Industries Market (MICSUR)

Ministries of Culture of all participating countries in the region
Key objectives of the measure:

The purpose of the Southern Cultural Industries Market is to create and consolidate a platform for the knowledge,dissemination, promotion,distribution and trading of goods and services generated by the region's creative and cultural industries.


In 2014,the first edition ofthis market was held in the City of Mar del Plata,Argentina,fostering a space for regional integration, promoting an actual exchange of actions that helped boost the distribution of cultural goods and services to the interior ofthe country, within the region, and with other territories worldwide.

Scope of the measure:
Nature of the measure:
financial, institutional
Main feature of the measure:

Through meetings held in a ll the countries of the region,with production and funding from the Ministry of Culture and the ministries of culture of all participating countries in the region.

Results expected through the implementation of the measure:

The countries of South America share identity tra it s and a common history that can contribut e t o the exchange. However,the sector needs to be promoted at the regional level,by strengthening business corridors,promoting a ppreciativeness of value chains,and generating complement arity by participation in fa irs,festiva ls a nd international markets,a mong other aspects.

Financial resources allocated to implement the measure:

Not information about

Main conclusions of the evaluation of the measure:

The first edition of the Southern Cultural Industries Market was held in Mar del Plata,Argentina in May,2014.The following participated in this first edition:

10 countries

800 buyers and sellers from South America.

80 international buyers from Spain,Japan, Finland,United Kingdom,USA and China.

500 Business Rounds appointments.

50 activities among Forums,Conferences,Workshops and sector Lectures.

1 Fashion Show with the participation of designers from 10 South American countries.

30 showcases.

8 institutional meetings from cultural agencies in Latin America.

Indicators used to determine impact:
Number of participants, activities,presentations and meetings.