Sounds Australia’s key objective is to provide the best possible environment for Australian artists at international events, offering additional exposure to industry and fans. It also provides valuable networking and considered business matching opportunities for artists in the international music market.
Sounds Australia is Australia’s export music market development initiative, established to provide a cohesive and strategic platform to assist the Australian music industry access international business opportunities. Sounds Australia delivers a range of high-quality events and associated promotion through a range of marketing platforms at key international music markets to showcase and build the profile of Australian artists and the music industry. Sounds Australia demonstrates the diversity of creative expressions of Australian artists and promotes Australia as a country of creative excellence internationally.
Expected results include an increase in the number and profile of Australian artists showcasing at international events as well as developing and delivering networking events that connect international buyers with Australian industry.
Sounds Australia also provide export training, resources and strategic market knowledge for artists and their representatives.
A total of A$1.16 million Australian Government funding from 2016-17 to 2019-20. This includes funding provided by the Department of Communications and the Arts, the Australia Council and the Department of Foreign Affairs and Trade. Funding is also provided by some state governments and the music industry.
Sounds Australia has consistently meet funding milestones and provided reports that are comprehensive and satisfy all financial requirements.