Sounds Australia

Australia Council (in partnership with the Australian Performing Right Association Ltd (APRA) Australasian Mechanical Copyright Owners Society (AMCOS))
Key objectives of the measure:

Sounds Australia’s key objective is to provide the best possible environment for Australian artists at international events, offering additional exposure to industry and fans. It also provides valuable networking and considered business matching opportunities for artists in the international music market.

Scope of the measure:
Nature of the measure:
Main feature of the measure:

Sounds Australia is Australia’s export music market development initiative, established to provide a cohesive and strategic platform to assist the Australian music industry access international business opportunities. Sounds Australia delivers a range of high-quality events and associated promotion through a range of marketing platforms at key international music markets to showcase and build the profile of Australian artists and the music industry. Sounds Australia demonstrates the diversity of creative expressions of Australian artists and promotes Australia as a country of creative excellence internationally.

Results expected through the implementation of the measure:

Expected results include an increase in the number and profile of Australian artists showcasing at international events as well as developing and delivering networking events that connect international buyers with Australian industry.

Sounds Australia also provide export training, resources and strategic market knowledge for artists and their representatives.

Financial resources allocated to implement the measure:

A total of A$1.16 million Australian Government funding from 2016-17 to 2019-20. This includes funding provided by the Department of Communications and the Arts, the Australia Council and the Department of Foreign Affairs and Trade. Funding is also provided by some state governments and the music industry.

Main conclusions of the evaluation of the measure:

Sounds Australia has consistently meet funding milestones and provided reports that are comprehensive and satisfy all financial requirements.

Indicators used to determine impact:
Enhance the opportunities for Australian artists at international contemporary music markets. Strengthen Australia’s reputation as a sophisticated and artistic nation with a confident, outward-focused arts sector. Nurture leadership and innovation in the contemporary music sector.Expand and deepen existing international music market strategies for Australian artists promoting participation in, and access to, Australia’s arts and culture. Represent Australia as cultural ambassadors. Explore and develop new business models to support the long term sustainability of Sounds Australia beyond Australian Government funding.