Describe the main features of the measure/initiative:
- A digital social media campaign geared towards celebrating the female cultural and creative people who are using their practice to make an impact to society. These are brave women who are challenging the status quo by daring to spark conversations through their artistic creative and cultural practice in Africa. These women are fierce, bold, disruptive and innovative.
- Started in 2019, the # SheCreatesAfrica highlighted over 30 women in East Africa from categories like fashion, music, dance, photography, visual arts, performing arts, digital arts.
- With a digital reach of over 100,000 + people. We managed to amplify the work, the voices and the effort of these female creative entrepreneurz.
Website of the measure/initiative, if available:
What are the results achieved so far through the implementation of the measure/initiative?:
- Increased awareness on women who are innovating, disrupting and solving the most grave issues of our times.
- Amplified the voices of these women as they were invited to speak on various foras, exhibit their work, contribute to research papers, host mentorship seminars etc.
- Challenged the stereotype perception about women at work and how we should engage women in everyday affairs.
- Created an opportunity platform for female enterprises to skill themselves, acquire knowledge and gain new networks through the workshops, seminars, conferences among others.