Share with Care

Where
Denmark
When
2020
Who
Ministry of Culture
Rettighedsalliancen (The Alliance of Rightholders)
Teleindustrien (Telecom Industry Association - Denmark)
Dansk Industri (The Confederation of Danish Industry)
Dansk Erhverv (The Danish Chamber of Commerce)
Describe the main features of the policy/measure: 

Share with Care is a cooperation project between the Ministry of Culture, Rettighedsalliancen (Alliance of Rightholders), Teleindustrien (Telecom Industry Association - Denmark), Dansk Industri (The Confederation of Danish industry) and Dansk Erhverv (The Danish Chamber of Commerce) aimed at informing consumers about copyright, encourage to move from illegal websites violating copyright rules to legal internet services and create favourable conditions for easy access to legal services on the internet.

What are the results achieved so far through the implementation of the policy/measure?: 

The final report of the second phase of Share with Care shows among other things that the strategy of guiding users to legal services on the internet has shown positive results. As an example, a decrease of 24 % of the number of illegal downloads was detected in 2019 compared to 2018. Furthermore, more visits on the website of Share With Care providing information on access to legal content on the internet were observed.

Financial resources allocated to the policy/measure in USD: 

In 2018, a total amount of 455.000 USD was allocated to further developing the initative, inter alia through concrete projects targeted for example children and young people.

Partner(s) engaged in the implementation of the measure: 
Name of partner
See above for partners. The partners comprise both publlic sector, private sector and civil society organisation representatives.
Has the implementation of the policy/measure been evaluated?: 
YES
If yes, what are the main conclusions/recommendations?: 

Although the initiative shows positive results from guiding users from illegal websites to legal services there are still challenges and great potential in continuing activities of raising awareness of how to gain access to legal content on the internet.

Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Cinema/ Audiovisual Arts
Design
Music
Publishing