"See you for a book" – The Albanian National Campaign of Reading

Where
Albania
When
2017
Who
Ministry of Culture and many partners
Key objectives of the measure:

To promote reading skills and to emphasize the value of books and reading, the Ministry of Culture of Albania organised a reading campaign, including various activities with various literary characters.

Scope of the measure:
National
Nature of the measure:
institutional
Main feature of the measure:

This campaign took place during October 2016 throughout Albania, in cooperation with Ministry of Education and Sport, Tirana Municipality, other cultural institutions, the foreign embassies, as well as University of Tirana, Department of Literary. Various activities  included:

"Open readings“- Selected literary pieces, read by actors dressed up as popular literary characters.

Famous people, politicians, ambassadors, writers, and translators read passages from their prefered novels.

#AlbFotobook - An activity that has in focus the promotion of reading to the new generation. Readers simply took photos of their books and posted them in different social media with hashtag #Fotobook and  #Takohemipërnjëlibër (See you for a book)

"I read"- all schools of pre-univerisy education  system in Albania organised a reading hour with the partecipation of well known writers and  translators from their area.

"Funds of Tirana libraries"- Ministry of Culture in cooperation with Municipality of Tirana helped to enrich the book funds ‎of the libraries of Tirana, ‎purchasing many titles that result in absence.

Youth Literary Festival “Tirana 2016”- literary festival that supported the creativity of young poets and writers. Selected poems, prose fiction and essays were been recreated as book trailers, photos, or as a graphic art work.

Results expected through the implementation of the measure:

Increasing awareness of book value and promoting reading habits.

Financial resources allocated to implement the measure:

No data available

Main conclusions of the evaluation of the measure:

In addition to numerous activities in Tirana, various activities that encourage  reading for  all ages were organized during this month by Regional Directorates of National Culture, Libraries and Municipalities of various cities as:

·         activities focused on reading on orphanage,

·         on asylums for the elderly,

·         on different  institutions of pre-university education,

·         promotion of literary publications,

·         creative writing competitions among young ages.

Also, the activities continued with open readings and other similar activities on monumental and architectural sites throughout the whole country.

Indicators used to determine impact:
The number of participants: In n total about 7200 participants were involved in this campaign.  
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Publishing
Cultural Value Chain
Creation
Distribution
Participation