Rumbo Joven Initiative “Vaivémonos a París”

Mexican Institute of Youth (IMJUVE)
Key objectives of the measure:

The objective was to provide strategic capabilities for the promotion of small, medium and micro-cultural enterprises, the use of technologies and skills transfer.

Scope of the measure:
Nature of the measure:
Main feature of the measure:

Initiative intended for people between 19 and 29 years old, which consisted of a formative stay in Paris, France, in the area of textile design and fashion, in which participants attended workshops, visits and talks with experts from the sector.

Results expected through the implementation of the measure:

This initiative expects to encourage the recognition and appreciation of handcrafted work through the professionalization and it allow, among other things, to include Mexican young artisans, designers and/or idea men in international markets; identify needs and niches of opportunity in the international market; create and strengthen networking with entrepreneurs established in Paris to encourage the establishment of binational business, and promote and reinforce the emergence of local and regional markets.

Financial resources allocated to implement the measure:

There was a budget of $393,483 pesos and it came entirely from public resources; however, the support of the civil association "El vaivén portal de ideas" was provided.

Main conclusions of the evaluation of the measure:

In the first evaluation, attendees asked for an extension of its duration and that it was broadcasted in digital media. There are plans to launch a new call in 2016 with the approximate participation of 10 young people.

Indicators used to determine impact:
Total number of participants.