Research on Stereotyping in the media

Where

Netherlands

When

2017

Who

WOMEN INC

Key objectives of the measure:

In 2016, WOMEN Inc. (a gender equality organization) took the initiative to conduct a research regarding gender stereotyping in the media. The way media policy advisors see their role and responsibility in stereotyping, and how they can contribute to an inclusive society, were central themes in the research project.[1] One of the conclusions was that diversity should be a key factor to determine quality.[2]

[1] https://www.womeninc.nl/Uploaded_files/DownloadLinks/beperkt-zicht-de-rol-van-mediamakers-in-beeldvorming.799def.pdf, p. 6.

[2] Ibid, p. 41.

Scope of the measure:

National

Nature of the measure:

regulatory

Main feature of the measure:

In 2016, WOMEN Inc. (a gender equality organization)took the initiative to conduct a research regarding gender stereotyping in the media. The way media policy advisors see their role and responsibility in stereotyping, and how they can contribute to an inclusive society, were central themes in the research project.[1] One of the conclusions was that diversity should be a key factor to determine quality.[2]

[1] https://www.womeninc.nl/Uploaded_files/DownloadLinks/beperkt-zicht-de-rol-van-mediamakers-in-beeldvorming.799def.pdf, p. 6.

[2] Ibid, p. 41.

Results expected through the implementation of the measure:

diversity should be a key factor to determine quality – quality of what?.[2]

Financial resources allocated to implement the measure:

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Goal(s) of UNESCO's 2005 Convention

Cultural Domain(s)

Multi-domain

Research on Stereotyping in the media

Goal(s) of UNESCO's 2005 Convention

Cultural Domain(s)

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