The Propella Script-to-Screen Project initiative is designed to nurture Jamaican content creators and enable them to tell their stories cinematically through the provision of funding and technical support. Thus far it has produced excellent content and continues to open the door for film makers in international markets, which is a crucial element of the investment promotions agency's development strategy for the sector. Participants have gone on to produce films such as Sprinter, that is now shown on Netflix and have gone on to participate in major film festivals internationally, such as Cannes, the Toronto Film Festival and others.
The program has garnered many successes since its existence. There is now a catalogue of short films ready to represent the protential of talent in the sector. Over the years several of the short films have secured financial interest for further development into features or television episodics; and key on-screen talent has been discovered internatioanlly through this platform. The participants also undergo capacity building boot camps on script dvelopment, directing, producing, pitching, festival strategy, deal-making and distribution, to prepare them to particpate in film festivals and other activities to promote their work.
Each finalist receives a Grant of approximately US$5000.00 towards the production of the final product from the Culture, Health, Arts, Sports, and Education Fund (CHASE). The final product would be to produce a short film from the script they submitted.Final script selection is done by industry leaders in film as well as senior officials from Jamaica Promotions (JAMPRO).
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Partners usually include: The Ministry of Culture, Gender, Entertainment and Sport, The CHASE Fund, and JAMPRO