Promotion of creativity and development of film and audiovisual activities
The measure includes the promotion of creativity and development of film and audiovisual activities with refundable and non-refundable state funding for the production, distribution and promotion of the European, national and artistic audiovisual works. The goal is to enable the production and distribution of European cultural works, to enable the greatest possible access to film and audiovisual projects with cultural content and to promote European and cultural diversity. The measures were established with the Film Fund of the Republic of Slovenia Act in 1994 and its further amendments, and by the formation of the scheme for co-financing support of audiovisual production for media and the promotion of the distribution of quality films and art cinema programme. The measure was established with the Media Act, on the basis of which the Ministry, with the selection of supported projects or programme content, pursues its goals in assuring media pluralism as defined in Articles 4 and 4.a. The number of supported projects decreases somewhat every year, as a consequence of the reduction of co-financing funds. With regard to 2010, funds were reduced by 10%; nevertheless, the effect of state aid remains positive in relation to the anticipated scope of supported content. In Article 85, the Media Act stipulates only the minimum proportions of in-house production; the goal is to achieve the highest possible proportions. The annual transmission time of the in-house production of broadcasters of television programmes and the daily transmission time of the in-house production of broadcasters of radio programmes decreased in the previous year. Regardless of the above-stated, the co-financing of programme content ensures the implementation of the right to public communication and to informing through programme content published in the media, e.g. general informative content, the plurality and diversity of media content (through programme content published in the media), particularly content intended for children and young people, senior citizens, and children and adults with special needs. By maintaining this measure, Slovenian national and cultural identity and language are being preserved; cultural creativity in the area of media and the culture of public dialogue are being promoted; the rule of law, the welfare state and the development of education and science through programme content (cultural, educational, scientific, youth, children etc.) published in the media are being strengthened.
Challenges identified in the implementation of this measure:
The fundamental question is whether the measures ensure the greatest possible distribution and access to film and audiovisual works with cultural content.
On a legal basis i.e. on the basis of the umbrella act, sector-specific law and by state aid notifications. The measure also includes international cooperation and coproduction. On the basis of the Media Act (Official Gazette of the RS, Nos. 110/06 - official consolidated text, 36/08 - ZPOmK-1, 77/10 - ZSFCJA and 90/10 - odl.US) and its implementing regulations.
The measure is being verified with ratings of film works and proportions of audiovisual works in publishers’ programmes. The measure examines whether the co-financed programme content was actually included and broadcast in the publisher’s programme scheme.