Promoting and raising awareness of gender equality through culture

Where
Republic of Korea
When
2018
Who
Ministry of Gender Equality and Family
Ministry of Culture, Sports and Tourism
Key objectives of the measure:

The project to promote gender equality and social activities of women 
The project to create cultural environment for gender equality 
Monitoring of mass media in the gender-sensitive perspective and establishment of feedback system 

The objective of the project is to propagate and instill the culture of gender equality across society. It protects human rights of women and promotes women’s welfare. It enhances women’s presence in the decision-making on gender equality and fosters talented women. By provides job consulting services to those women whose careers were interrupted, it assists them in resuming economic activities.
The objective of this project, as its title denotes, is to create a positive cultural environment for gender equality. It produces and distributes cultural content promoting gender equality, as well as seeking to identify those who contributed to the propagation of gender equality culture. It also protects the human rights of female artists and cultural figures, and supports their activities with a campaign to draw greater attention of artists and youths to gender equality. 
The purpose of the project to monitor mass media in the gender-sensitive perspective and establish a feedback system lies in establishing a media environment for gender equality. It will expose sexual discrimination and misogyny in mass media and take measures to redress them. 

Scope of the measure:
National
Nature of the measure:
legislative, regulatory, institutional
Main feature of the measure:

▪ The project is largely divided into ① promotion of and support for gender equality policies ② propagation of the “coexistence of work and family” culture and expansion of women’s social activities ③ creation of an urban environment respectful of women.
▪ ① The project to raise awareness of gender equality and support the gender-sensitive policies propagates the culture of gender equality and monitors sexual discrimination in mass media for the purpose of evaluating the policy effects and reviewing the operation of institutional and budgetary programs to improve gender equality.
▪② The work-family coexistence culture and expanded social engagement of women help men to join childcare and provide the education to develop women’s capacity for social activities. 
▪③ The policy to create an urban environment respectful of women establishes the social system in which women can experience improvement of their life in their daily routines. 
It operates the gender equality award event; produces and distributes the content to raise awareness of gender equality; holds a youth forum to create an environment for gender equality; hosts the cultural event of the Week of Gender Equality; and operates the program to give accreditation to persons and content that have contributed to the propagation of the value of gender equality.  
It publicizes instances of sexual discrimination in mass media as well as positive cases of eschewing it in the yearly and monthly reports on the results of mass media monitoring. The reports are distributed to mass media so that preventive measures are taken against such transgressions. The online ads targeted at youths are also subject to monitoring. 

Results expected through the implementation of the measure:

The project upholds the gender mainstreaming to lay foundation for substantive gender equality across society; supports women’s entry into the public sector for increased presence of women therein; and assists women whose careers were interrupted in resuming their professional careers. It also helps to establish a cooperative network between local governments and civic groups. 
The Gender Equality Week event (campaigns), youth forums and other programs tailored to youths propagate the culture of gender equality and raise awareness of the issue. By offering job experience through the government project, it helps youths, collegians and citizens develop professional careers and find the opportunity to express their opinions on the issue of gender equality.    
By detecting the case of sexual discrimination in mass media,it provides the opportunity to recognize and reform the still-prevalent discriminatory culture of Korean society. The results of the monitoring will be shared with the Korea Communications Standards Commission (which screens and regulates the broadcasting programs and, if necessary, takes corrective actions against them) to foster gender-equal culture in mass media. It also protects youths from exposure to unwholesome content on the Internet. 

Financial resources allocated to implement the measure:

1. Gender Equality Fund 212,863,921 dollar
2. 80,573 dollar (as of 2016)
3. 420,770 dollar 

Main conclusions of the evaluation of the measure:

3.The number of monitoring personnel is increasing, with the deliberative committee at broadcasting stations holding more briefing and debriefing sessions. In addition, the monitoring of sexual discrimination has resulted in an increased number of programs which have been subject to deliberation, sanctions, and corrective actions. 

Indicators used to determine impact:
3. Publication of monitoring reports, the number of training programs administered to monitoring personnel, the number of personnel, the number of corrective actions against programs with sexually discriminating content, the number of briefing sessions with the deliberative committee on the monitoring of sexual discrimination 
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Multi-domain
Cultural Value Chain
Participation