Promoting participation in arts and cultural activities by the elderly

Where
Republic of Korea
When
2018
Who
1. The Ministry of Culture, Tourism and Sports and the Korean Studies Institute
2. The Ministry of Culture, Tourism and Sports
3. Welfare Office of the Seoul Metropolitan Government, and Seoul 50 Plus Foundation, 50 Plus Campus and 50 Plus Center
Key objectives of the measure:

1. Beautiful Story-Telling Gramma project  
2. Cultural Programs for the Elderly 
3. Seoul 50 Plus Portal project

1.   
▪ The Beautiful Story-Telling Gramma project is to narrow the generational gap and nourish sensitivity and creativity of the future generation. It also has the purpose of utilizing human resources among the elderly women. 
▪ Female senior citizens visit the nurseries to tell old stories and edifying tales, thereby facilitating communication and mutual understanding among different generations. It helps the younger generation recognize and pass on the value of national culture, as well as stimulating creative imagination. It also promotes the social activities of female elders and provides them with opportunities to enhance their competence and accomplish self-fulfillment.
2. 
▪ The project is to promote the elderly’s rights to enjoy culture and to enhance their quality of life. By organizing a community of senior citizens, it helps them to gain a sense of belonging and stability, and to narrow the generational gap with the inter-generational dialogues. In addition, it expands leisure opportunities for the elderly and their roles for social contribution.
3.  
▪ The Seoul 50 Plus Portal project extends support for those in their 50s and 60s (baby boomers aged 50-64) to resume social activities for a new life after retirement. By presenting a new model of senior life (provision of information), it assists them in reconfiguring their lives (education), in participating in social activities (job opportunity) and in sharing job experiences. 

Scope of the measure:
Local, Regional, National
Nature of the measure:
institutional
Main feature of the measure:

1.  
▪Storytelling grandmothers are dispatched to nurseries and kindergartens after undergoing training. In a class of about 30 children, they tell stories, focusing on the plot while explaining the meanings of words and themes. Since the inception of the project in 2009, the scope of the project has expanded across the nation (2,462 storytelling grammas participated in the storytelling for 460,000 children as of 2018) to the satisfaction of the operators of nurseries and parents.
2.  
▪ The project is focused on laying the basis on which the elderly, the culturally disadvantaged group, can enjoy culture. It provides cultural programs (2,995) tailored to the elderly at the cultural facilities across the nation, holds silver culture festivals (in October) on the regional and nationwide level, and organizes regional networks to hold forums, performances and workshops. 
3.  
▪ The project is composed of “50+ Foundation,” “50+ Campus,” and “50+ Center.” It has a three-step assistance system for the citizens of Seoul to methodically prepare for their life after 50. 
▪It provides those in their 50s and 60s with the vocational education to redesign senior life, establish startups and find new jobs, as well as assisting their culturally creative activities. On top of this, it gathers their opinions and gives them counseling on how to find jobs and engage in volunteer activities.   

Results expected through the implementation of the measure:

1.  
▪ By taking part in the project, the elderly women are expected to regain their self-esteem. In addition, it also helps them overcome the cultural gap with their grandchildren and plays the social role of giving humanistic education to children. They pass the traditional culture on to the future generation and help them appreciate the national culture. 
2.  
▪ It expands the opportunities for the elderly to enjoy culture and engage in social activities. The elderly’s participation in cultural programs and experience of diverse cultural content facilitate inter-generational dialogue. 
3.  
▪ The projects engender a positive result, such as preparing the age group of 50s and 60s for their senior life and providing new vitality to society through their social activities, thereby reducing social costs. With a life reimagined after the age of 50, the elderly people improve their quality of life by relieving their anxiety about old age and narrowing income gap. On the part of Seoul municipality, it can utilize the social contribution by the age group with rich careers and experiences. In addition, their health is improved by social activities. Their income is expected to increase by 5-15% as a result of the social activities.

Financial resources allocated to implement the measure:

1. 6,945,389 dollar 
2. 2,855,864 dollar
3. 2,734,109 dollar (as of 2016)

Main conclusions of the evaluation of the measure:

1. 
▪The project was assessed by the measurement of policy performance and satisfaction degree, and the assessment identified the items that should be complemented. In terms of economic, social and cultural effects, and the feasibility of the operation plan, the policy attained a high performance rating. The educational institutions, Storytelling Grammas, teachers, and parents expressed satisfaction with the policy.
▪ However, it was remarked that the policy should secure a legal and an institutional basis and a long-term operation plan, as well as raising the efficiency of its operation system, reforming its operation system to activate the local networks, and producing a creative education system for sustainable development of the policy. 
2.
▪ The project was assessed by the indicators of policy performance and feedback implementation. It was efficacious in that the cultural programs for the elderly expanded the opportunity for them to enjoy culture. In addition, it also implemented what was suggested by the feedback from local governments, experts, and the private sector through expert consultation, discussion session, forum, workshop, and project presentation session which were reflected in the project.

Indicators used to determine impact:
1. ▪ The policy performance indicators are the effects of the policy, economic effects, socio-cultural effects, and feasibility of business plans. Policy effects include cultural welfare, expansion of social activities, contribution to childcare, and provision of jobs. Economic effects include development of the elderly’s competence, reduction of the elderly’s medical expenses, reduction of private education expenses for children, and increase of participants’ income. Social and cultural effects include mitigation of alienation, positive social attitude, and promotion of inter-generational communication. The feasibility of the business plan is concerned with sentimental and civil education, participants’ satisfaction, fitness of the programs, the number of participatory activities, and relevance of the business title.
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Multi-domain