Projects Promoting Media and Information Literacy

Where
Lithuania
When
2016
Who
Lithuanian Council for Culture
Key objectives of the measure:

A measure for the promotion of the media and information literacy launched in 2014 by the Lithuanian Council for Culture was designed  in order to implement the following objectives:

  • to develop the abilities to access, critically evaluate and analyze traditional and new media content;
  • to develop an understanding of the media content, advertising principles and their impact;
  • to develop the abilities to protect the privacy in a public space;
  • to promote critical thinking and civic education in order to enhance the public resistance to propaganda.

 

Scope of the measure:
National
Nature of the measure:
financial
Main feature of the measure:

The emergence of this special and strategically very important program for the promotion of media and information literacy in 2014 was determined by a few major factors:

  • in 2013 Lithuanian Journalists Union conducted a media literacy survey which showed that the use of the Internet to search for information and communication was very high the country. The rapidly evolving communicative society, growing technologies and social networking between young people and elderly citizens of the country and an increasing number of mobile devices users have highlighted the need to develop critical thinking, as an essential condition to make the best possible use of media and information and also to develop abilities to understand, to assess, to use, to create and to disseminate information and media content in a variety of formats;
  • due to tense geopolitical situation in 2014 caused by the war situation in Ukraine the ideological and information activities of the Russian Federation has significantly increased in the region. This policy is still aimed at influencing young people, especially Russian speaking, ethnic communities, the media as well as the Lithuanian and Western societies in general.

The projects for the promotion of the media and information literacy, financed  within the framework of this measure at the Lithuanian Council for Culture, are aimed to develop the public competences and abilities to intelligently and creatively use the media and especially the new digital technologies (such as digital TV, social networks). These competences are crucial to ensure an innovative and active participation in a civic life, as well as to develop skills to critically analyze and evaluate the media content. The measure also aimes to introduce the society to the main principles of the media content as well as the commercial advertising principles and their impact; to introduce the risks related to the dissemination of personal information, to promote critical thinking and civic education in order to enhance public resistance to propaganda.

 

Results expected through the implementation of the measure:

A measure for the promotion of the media and information literacy was started in 2014, thus it is early to see notable results. The projects financed by the Lithuanian Council for Culture through this measure will have an impact in the longer term. It is expected that:

  • viable and functioning social partnerships among the different cultural, educational institutions and the media will be created;
  • abilities of the target groups to understand, to assess, to use, to create and to disseminate information and media content in a variety of formats will be developed;
  • projects impact, continued value and continuity will be strengthened by the dissemination of their results at the  local, regional and national levels;
  • socially responsible and critically-thinking media will promote critical thinking, civic engagement and resistance to propaganda.

Most importantly, the measure implemented by the Lithuanian Council for Culture will contribute to the development of overall approach on information society, media literacy  and socially responsible media and also to the state's long-term strategy development, which is expected in 2016.

Financial resources allocated to implement the measure:

86 886 EUR

Main conclusions of the evaluation of the measure:

 

Objectives of the measure in 2015 were aimed by financing 13 projects contributing to the development media and information literacy skills of the youth, the elderly and the socially vulnerable groups of people, especially those living in rural areas; 7 projects, raising public capacity critically analyze and evaluate media content, commercial content and media content creation principles; 6 projects promoting critical thinking, patriotic and civic education.

Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Media Arts
Cultural Value Chain
Participation