Programa Brasil de Todas as Telas [Brazil of All Screens Program]

Where
Brazil
When
2016
Who
The measure is implemented by the National Cinama Agency – ANCINE, in partnership with the Secretariat of Audiovisual of the Ministry of Culture and Empresa Brasil de Comunicação.
Key objectives of the measure:

The program has two goals: (i) to expand independent audiovisual production with quality and diversity; (ii) to identify and develop regional audiovisual production arrangements; (iii) to foster the growth of cable television and on-demand video platforms, with a view toward the strengthening of Brazilian content providers; (iv) to foster the development of the content licensing market; (v) to promote an environment of innovation and competition, of partnership between providers and independent production companies, and of attention and respect toward the consumer; (vi) to heighten the international competitiveness of Brazilian audiovisual companies.

Scope of the measure:
National
Nature of the measure:
legislative, regulatory, financial
Main feature of the measure:

The scope of the measure is national and its nature is legislative and regulatory (Law nº 12485/2011; Law nº 11437/2006 and Normative Instruction no. 100/2012). The Brazil of All Screens Program, launched in July 2014, was created to act upon the expansion of the market and the universalization of access to Brazilian audiovisual works, with the aim of turning the country into a relevant center of production and broadcasting of audiovisual content, and was formulated by the National Cinema Agency, in partnership with the Ministry of Culture, with the collaboration of the audiovisual sector through their representatives in the Management Committee of the Sectorial Fund for Audiovisual.

The program uses resources from the Sectorial Fund for Audiovisual but juxtaposes different modalities of financial operation and articulates public-private partnerships, proposing new business models. Added to the lines of funding operated by the Sectorial Fund for Audiovisual since 2002 were: initiatives with the production line for public channels (community, academic, educational and cultural) in the 27 states of the country; the new Automatic Financial Support System, which injects funding in the companies that show commercialization results, viabilizing their planning; international partnerships and low budget and documentary call notices through activities coordinated by the Secretariat of Audiovisual of the Ministry of Culture; incentives to regional fostering policies by unprecedented partnerships with local governments.

Results expected through the implementation of the measure:

This measure expects to: increment the cooperation between the several economic agents in audiovisual; strengthen innovation and research; allow for the sustainable growth of the market participation of national content, and for the development of new paths for broadcasting the Brazilian audiovisual output.

Financial resources allocated to implement the measure:

Resources come from the Sectorial Fund for Audiovisual, and the amount allocated from 2014 to 2015 was 551,305.28 USD.

Main conclusions of the evaluation of the measure:

It was gathered that, over the timespan of 2012 to 2015, 42.42% of the national audiovisual works launched in the market were granted resources from the Sectorial Fund for Audiovisual and had an audience of 77.1% of the total viewership.

Indicators used to determine impact:
The number of Brazilian titles launched in the market, with and without investment from the Sectorial Fund for Audiovisual, the total viewership and the total revenue.
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Cinema/ Audiovisual Arts
Cultural Value Chain
Creation
Production
Distribution