Productive Identities

Where
Argentina
When
2016
Who
National Directorate of Cultural Industries. Ministry of Culture, University of Mar del Plata
Key objectives of the measure:

It was created in 2002 with the purpose of boosting regional economies,fostering socia l inclusion,supporting and strengthening productive projects, redefining the significance of cultura l diversity and facilitating citizen networking.

Scope of the measure:
National
Nature of the measure:
financial, institutional
Main feature of the measure:

It was implemented in association with the Universidad Nacional de Mar del Plata,jointly with provincia l and municipal governments. Currently,the territorial representations of this governmental partner network are located in the provinces of La Pampa,Chubut,Santa Cruz, San Juan,Formosa,Jujuy, Santiago del Estero,Chaco, Mendoza,Rfo Negro,Tierra del Fuego and Corrientes.It is divided into three stages. In the first stage, artisans collectively generate an Object and Clothing Collection with strong local significance and impact. Each Provincial Collection represents different aspects ofthe provincial identity reflecting each people's origin,landscape and urban life.

In the second stage,since 2009,the programme offers the space and pedagogical tools for planning productive experience and Provincial

Collection sales in a participate fashion among provincial groups.

This process gave rise to the PRODUCTIVE IDENTITY (IDENTIDADES PRODUCTIVAS) network, key collective actor of the programme's third stage,currently made up of 750 artisans from different cultura l communities articulated by 12 provincial groups engaged in creating, producing and selling as partners these provincial and interprovincial Collections of collective design.

Results expected through the implementation of the measure:

The idea of the programme comes up during the 2001 Argentine crisis,and the first challenges encountered were to achieve political will to develop the programme,create the tools to facilitate the articulation among parties interested in this concept,get people to be willing to create networks to generate a creative and productive project,outperforming individual projects.

Financial resources allocated to implement the measure:

Not information about

Main conclusions of the evaluation of the measure:

Initial objectives have been met and also transformed. After having worked for t en years in the Argentine territory and having helped to create a social network dedicated to collective design,we have understood that this initiative not only helped to improve the quality of life and working conditions for artisans,families and communities of artisans throughout the country,but to this end, new ways of

t eaching and int ervening were also generated,outperforming the initial ones,which today allow to project new work lines related to the central issue of collective design.One of them is the possibility of int eraction between Argentine artisans and teachers with design groups and institutions from other Latin America countries.

Indicators used to determine impact:
We used elements from the inter-organizational process that permit to see the changes in the flow of resources:knowledge,financial, legitimacy;which favor the a utonomy process of provincia l organizations.
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Multi-domain
Cultural Value Chain
Creation
Production
Distribution
Participation