PROCHILE IS A BODY DEPENDENT ON THE MINISTRY OF FOREIGN AFFAIRS (MINREL). ITS MISSION IS "TO PROMOTE THE COUNTRY'S EXPORTS OF PRODUCTS AND SERVICES, IN ADDITION TO CONTRIBUTING TO THE SPREAD OF FOREIGN INVESTMENT AND THE PROMOTION OF TOURISM", MAINLY FOOD, SERVICES AND INDUSTRIES. IT SEEKS TO CONTRIBUTE TO THE DEVELOPMENT OF THE COUNTRY THROUGH THE INTERNATIONALIZATION OF CHILEAN COMPANIES. REGARDING THE ARTISTIC-CULTURAL AREA, PROCHILE PROVIDES SUPPORT FOR THE INTERNATIONALIZATION OF THE CREATIVE INDUSTRY, FROM AN ECONOMIC POINT OF VIEW. AMONG ITS ESSENTIAL TASKS ARE THE FOLLOWING PURPOSES: SUPPORT 60% OF NATIONAL EXPORTERS WITH ITS SERVICES, CONTRIBUTE TO REDUCE THE RISKS INHERENT TO THE INTERNATIONALIZATION PROCESS SO THAT AT LEAST 500 COMPANIES CAN DIVERSIFY AND CONQUER A NEW DESTINATION MARKET, WITH FOCUS ON THOSE THAT CURRENTLY EXPORT TO ONLY ONE OR TWO PLACES IN THE WORLD AND, PROMOTE THE INTERNATIONALIZATION OF INNOVATION THROUGH PROGRAMS AND TRAINING TO SUPPORT EXPORTERS, IN ORDER TO HAVE AT LEAST 500 COMPANIES WITH A DIFFERENTIATING EXPORTABLE OFFER BASED ON INNOVATION. ITS FIELD OF ACTION IS FOCUSED ON DELIVERING COMPETITIVE INSTRUMENTS FOR PROJECTS IN THE ARTISAN SECTOR, VIDEO GAMES, AUDIOVISUAL, EDITORIAL DESIGN, MUSIC AND GRAPHIC NARRATIVE. IN THE FIELD OF INTERNATIONAL PROMOTION, FAIRS ARE HELD FOR THESE SAME CREATIVE SECTORS. FINALLY, IN THE AREA OF BRAND PRODUCTION, WORK HAS BEEN CARRIED OUT TO DEVELOP SECTORAL BRANDS FOR THE AREAS OF ARCHITECTURE, VISUAL ARTS, AND CINEMA. THE CONTEST INCLUDES CO-FINANCING AND SUPPORT IN THE MANAGEMENT OF DIFFERENT EXPORT PROMOTION PROJECTS.
CURRENTLY PROCHILE HAS 56 COMMERCIAL OFFICES DISTRIBUTED IN THE FIVE CONTINENTS AND REGIONAL OFFICES THAT SUPPORT THE WORK WITHIN CHILE, IN WHICH INFORMATION AND KNOWLEDGE ON BUSINESS CULTURE, AND STRATEGIES FOR ECONOMIC COOPERATION IS PROVIDED. IT ALSO COUNTS IN ITS WORK THE REALIZATION OF CONTACT NETWORKS WITH THE MAIN ACTORS OF INTERNATIONAL TRADE IN ORDER TO MAKE THESE CONTACTS AVAILABLE TO COMPANIES, AND THEIR PRODUCTION, AND EXPORT PERFORMANCE. AT THE INVESTIGATIVE LEVEL, THIS ENTITY CARRIES OUT MARKET RESEARCH TASKS FOR CHILEAN PRODUCTIVE SECTORS, ON EMERGING COUNTRIES OR MARKETS RELEVANT TO CHILEAN PRODUCTS AND SERVICES. IN THE CULTURAL SPHERE AND MAINLY IN THE CREATIVE INDUSTRIES, THERE ARE, FOR EXAMPLE: MARKET STUDIES ON ANIMATION, THE COMICS INDUSTRY AND INDUSTRIAL DESIGN IN THE UNITED STATES; STUDIES FOR THE FASHION INDUSTRY MARKETS IN LATIN AMERICAN COUNTRIES, AMONG OTHERS. IN TURN, FOR THIS PRODUCTIVE AREA IT HAS THE FOLLOWING LINES OF WORK. THE INSTITUTION HAS SECTORAL AREAS TO PROMOTE, AND SUPPORT THE EXPORT OF SERVICES. IN THIS SENSE, THEY HAVE AN EXECUTION INSTRUMENT THAT IS THE EXPORT PROMOTION POLICY CALLED "SECTOR STRATEGIES" WHERE THE INSTITUTION AND SECTOR IDENTIFY A CERTAIN NUMBER OF ACTIVITIES THAT THEY OPENLY CALL TO PARTICIPATE IN SPECIFIC EXPORT PROMOTION ACTIVITIES IN ORDER TO PROMOTE PARTICIPANTS IN DIFFERENT MARKETS WHERE THE CHILEAN OFFER CAN BE CARRIED AND HAVE A COMMERCIAL IMPACT. THE SECTOR HAS A STRATEGIC PLAN FOR CREATIVE INDUSTRIES.
IT HAS THE FOLLOWING INTERNATIONALIZATION TOOLS:
- "COMPETITION FOR THE PROMOTION OF EXPORTS OF SERVICES": ALL COMPANIES IN CREATIVE INDUSTRIES CAN APPLY. AN ANNUAL CALL IS MADE FOR COMPANIES' EXPORT PROJECTS, AND THEY HAVE A CO-FINANCING OF 45% TO 65% DEPENDING ON THE TYPE OF COMPANY (SME, LARGE COMPANY AND / OR ASSOCIATED COMPANIES), BEING BETWEEN 14 MILLION WITH A CEILING OF 28 MILLION PESOS PER PROJECT. IN THESE CONTESTS, INDIVIDUALS, LEGAL ENTITIES, COMPANIES AND ASSOCIATED COMPANIES CAN BE PRESENTED, AND THERE IS ALSO AN AREA THAT IS SECTORIAL, WHICH CAN BE PRESENTED BY FOUNDATIONS AND ASSOCIATIONS REPRESENTING THE SECTOR.
- "SECTORIAL BRANDS": PROJECTS PRESENTED BY AN ORGANIZED SECTOR, UNIONS OR FOUNDATION, WHICH SEEK TO GENERATE AN INTERNATIONAL MARKETING CAMPAIGN ASSOCIATING THE BENEFITS AND FAVORABLE CHARACTERISTICS OF CHILE FOR ITS EXPORT SECTOR. AMONG THE CREATIVE INDUSTRIES, THERE ARE FIVE SECTOR BRANDS: CINEMA CHILE, 26 WHICH WORKS IN MORE THAN 17 MARKETS IN THE AUDIOVISUAL SECTOR; CHILEDOC, WORKS TO POSITION CHILE IN ITS DOCUMENTARY PRODUCTION; SISMICA, A BRAND RELATED TO THE VISUAL ARTS OF CHILE ABROAD AND SHOOT IN CHILE, A BRAND THAT WORKS TO POSITION CHILE IN INTERNATIONAL MARKETS AS A PLATFORM FOR AUDIOVISUAL PRODUCTION SERVICES FOR ADVERTISING, FILM, TELEVISION, DOCUMENTARIES AND PHOTOGRAPHY; AND ARQUITECTURA DE CHILE LED BY THE ASSOCIATION OF ARCHITECTS' OFFICES (AOA).
- "PARTICIPATION IN INTERNATIONAL FAIRS": PROCHILE PRIORITIZES SPECIFIC FAIRS, TO SUPPORT THE GENERATION OF STAGING, THAT IS, SPACES ARE RENTED TO CARRY OUT A COUNTRY PAVILION, SUCH AS BIENNIALS, VIDEO GAMES, CANNES, GUADALAJARA FILM FESTIVAL, FOR EXAMPLE. FOR THE VISUAL AND PERFORMING ARTS SECTOR, THEY DO NOT INCLUDE ATTENDANCE AT FAIRS, SINCE THEY HAVE OTHER CHARACTERISTICS OF PARTICIPATION
- "EXPORT TRAINING": PROCHILE HAS CARRIED OUT TRAINING FOR THE EXPORT OF THE ARTISTIC SECTOR. SPECIFIC TRAINING HAS BEEN CARRIED OUT FOR THE VISUAL ARTS, AND PERFORMING ARTS SECTOR, IN RELATION TO THE SALE OF SERVICES, INTELLECTUAL PROPERTY, LIVE SHOWS, AND SO THAT THEY CAN DEVELOP A FORMALIZED INTERNATIONAL WORK.
- "SECTORIAL STRATEGIES": IT IS AN INSTRUMENT FOR THE EXECUTION OF EACH SECTORIAL AREA, WHERE THE INSTITUTION IDENTIFIES A CERTAIN NUMBER OF ACTIVITIES THAT ARE OPENLY SUMMONED TO THE ENTIRE PRIVATE SECTOR, TO PARTICIPATE IN SPECIFIC EXPORT PROMOTION ACTIVITIES. THIS STRATEGY IS DESIGNED BY EACH NATIONAL COORDINATOR OF THE ARTISTIC AREA, AND IT IS THERE WHERE PARTICIPATIONS ARE MADE IN DIFFERENT MARKETS, TO BRING THE CHILEAN OFFER AND THAT CAN HAVE A COMMERCIAL IMPACT.
- "ADVICE ON INSTRUMENTS TO EXPORT - SME EXPORTS". IT IS AIMED AT SMES THAT DO NOT EXPORT FROM THE INDUSTRY AND SERVICES SECTOR, THAT HAVE EXPORT POTENTIAL AND HAVE INSTRUMENTS. THE PROGRAM TRAINS AND SUPPORTS SMES IN THE PREPARATION OF EXPORT PLANS (LOGISTICS, COMMERCIAL STRATEGIES, NEGOTIATIONS ABROAD) SO THAT THEY CAN REACH FOREIGN MARKETS.
ACCORDING TO ITS FIRST INSTITUTIONAL PUBLIC ACCOUNT, AVAILABLE IN: HTTPS://WWW.PROCHILE.GOB.CL/NOTICIA/PROCHILE-REALIZA-SU-PRIMERA-CUENTA-PUBLICA-PARTICIPATIVA/, THE MAIN MILESTONES ACHIEVED BY PROCHILE DURING 2019 ARE THE REORGANIZATION OF THE EXTERNAL NETWORK, THE STRENGTHENING OF THE NATIONAL NETWORK AND THE IMPLEMENTATION OF PROCHILE 3.0 WHOSE CENTRAL AXIS WAS THE MANAGEMENT FOCUSED ON EXPORTING SMES AND THE NEEDS THEY PRESENT. 2019 WAS THE YEAR OF THE IMPLEMENTATION OF THE NEW PROCHILE 3.0 STRATEGY, DEFINED IN 2018, BASED ON EFFICIENT MANAGEMENT AT THE SERVICE OF CUSTOMERS. THE STRATEGY FOCUSED ON SMALL AND MEDIUM-SIZED EXPORTING COMPANIES, ON THE INTERNATIONALIZATION OF THE INNOVATIVE AND VALUE-ADDED OFFER, WITH A VIEW TO CONTINUING TO DIVERSIFY THE CHILEAN OFFER, ALSO SEEKING NEW MARKETING CHANNELS, AND THE INCENTIVE FOR CROSS-BORDER ECOMMERCE. LAST YEAR, THE INSTITUTION WORKED WITH 7% MORE EXPORTERS THAN IN 2018, AND WITH 24% MORE OF SMALL AND MEDIUM EXPORTING COMPANIES, THUS FULFILLING ONE OF ITS STRATEGIC PURPOSES. IN ADDITION, THERE WAS A RESTRUCTURING OF THE EXTERNAL NETWORK. AFTER APPLYING A METHODOLOGY TO EVALUATE THE RELEVANCE OF THE LOCATION OF AN OFFICE OR COMMERCIAL REPRESENTATION OF PROCHILE ABROAD AND SEEKING TO BE MORE EFFICIENT IN THE USE OF RESOURCES, AND IN THE DELIVERY OF SERVICES TO EXPORTERS, TODAY THE EXTERNAL NETWORK OF THE INSTITUTION HAS 56 COMMERCIAL OFFICES WITH A PRESENCE IN 49 MARKETS, ALLOWING ACCESS TO 5,159 MILLION PEOPLE, 70% OF THE WORLD POPULATION, WITH AN AVERAGE GDP PER CAPITA OF US $ 24,200. IN ADDITION TO THIS, THE NATIONAL NETWORK, MADE UP OF 16 REGIONAL OFFICES, WAS GROUPED INTO 4 MACROZONES: NORTH, CENTRAL NORTH, CENTRAL SOUTH AND SOUTH, IN ORDER TO FACILITATE THE COORDINATION AND IMPLEMENTATION OF COMMON STRATEGIES IN REGIONS WITH SIMILAR EXPORT CHARACTERISTICS. EACH OF THE OFFICES HAD THE CHALLENGE OF STRENGTHENING THEIR WORK IN THE FIELD TO BETTER IDENTIFY THE EXPORTABLE SUPPLY OF GOODS AND SERVICES, ALSO REQUESTING TO TRANSFORM THE INSTITUTION INTO A RELEVANT ACTOR IN THE BUSINESS AND EXPORT ECOSYSTEM BEFORE THE REGIONAL GOVERNMENTS.
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IF THERE IS NO FORMAL EVALUATION OF THE MEASURE, IN THE INTEGRATED BANK OF SOCIAL PROGRAMS (BIPS) THAT IS ADMINISTERED BY THE MINISTRY OF SOCIAL AND FAMILY DEVELOPMENT (MIDESO) IN FULFILLMENT OF ITS LEGAL MANDATE OF ENSURING THE CONSISTENCY AND COORDINATION OF THE SOCIAL OFFER OF THE STATE; WE CAN FIND THE MONITORING REPORTS AND MONITORING OF THE PROGRAMS "PROMOTION OF EXPORTS" AND "INTERNATIONALIZATION OF EXPORTING SMES" THAT ARE EXECUTED BY PROCHILE, TO THE YEAR 2019:
HTTPS://PROGRAMASSOCIALES.MINISTERIODESARROLLOSOCIAL.GOB.CL/