Orange Economy Development Areas (Law 1955 of 2019 National Development Plan - Article 179)

Municipal Mayors’ Offices with the Ministry of Culture, led by the Vice-Ministry of Creativity and the Orange Economy, and its Cultural Entrepreneurship Group - Public Management Strategy: Infrastructure (Law 1834 of 2017, art. 5, number 4).
Describe the main features of the policy/measure: 

Article 179 of Law 1955 of 2019 (National Development Plan Law) defines:

"Orange development areas (ODA) are understood as the geographical spaces that are delimited and recognized through land development instruments or administrative decisions of the territorial entity, which are intended to encourage and strengthen cultural and creative activities described in Article 2 of Law 1834 of 2017. ODA based on cultural and creative offerings are spaces that operate as centres of economic and creative activity, contribute to urban renewal and the improvement of their location, create an environment favourable in which initiatives in these fields come together to strengthen entrepreneurship, employment based on creativity, tourism, the recovery of the cultural heritage, environmental conservation, knowledge transfer, a sense of belonging, social inclusion and citizen access to the cultural and creative offer.

For the development of each ODA, the competent authority may define the cultural and creative activities to be carried out, as well as the respective regulatory and tax benefits.

To stimulate the staging of cultural and creative activities in the identified spaces and create an environment that attracts investment for location improvements, the exemption from a percentage of the property tax, the exemption from a percentage of the tax for the purchase or sale of real estate and from the payment of the urban delineation tax may be established for a set period of time.

In any case, competent authorities must establish the procedures for the identification and registration of the beneficiaries, the legal procedures for their operation and the pertinent control and monitoring mechanisms.

In the identification of the beneficiaries, the residents of the area and those who carry out their cultural and creative activities in that location will be taken into account, seeking a balance with the public and private investment at hand".

What are the results achieved so far through the implementation of the policy/measure?: 

As of the registry date, the achievements are as follows:

Delimitation of ODA "El Perpetuo Socorro" in the city of Medellin

El Perpetuo Socorro Economic and Creative District was delimited by Resolution 201950108887 of November 18, 2019. Subsequently, through Decree 2474 of December 26, 2019, said district was adopted as an Orange Development Area, consisting of 26 urban action units.

In the case of Medellin, the tax benefit provided in Municipal Agreement 066-2017, article 318, which authorized a special rate for the Industry and Commerce tax, notices and boards, was extended: "A special rate of 2x1000 will be granted for five (5) years from the date of request, for the companies that develop industrial, commercial and service activities within the economic districts according to the vocation defined for each territory ".

The activities that benefit from this ODA are:
* Manufacturing industries (Production of toys, games and puzzles)
* Publishing
* Film production
* Broadcasting
* Design and photography
* Training
* Arts and entertainment
* Advertising
* Development of informatic systems

Corresponding to the following CIIU codes: 3240, 5811, 5813, 5819, 5820, 5911, 5912, 5913, 5914, 5920, 6020, 7310, 7410,7420, 9001, 9002, 9004, 9005, 9007, 9008, 6201, 8553, 8523, 8541, 8542 y 8543.

The "El Perpetuo Socorro" creative district is, then, a pilot of Sustainable Urban Renewal that starts from a seal for a creative district as a commitment to renewal with a social, educational, cultural and artistic emphasis, betting on the economic development of a community and the projection of Medellin as a powerhouse of inclusion through the foundation of creative industries and the implementation of the Orange Economy Law.

The Municipality of Medellin intends to build an ecosystem making use of the creative and cultural industries, as an element of transformation and commitment to the growth of the city, turning an area of El Perpetuo Socorro in an urban space where experimentation in the creative economy is a standard bearer as well as one of the strategies to achieve urban renewal in the sector.

Currently, the district has the Perpetuo Socorro Dc Corporation, in charge of giving wind to the creative and cultural projects in the area.

Delimitation of ODA "Barrio Abajo" in the city of Barranquilla

The ODA "Barrio Abajo" was delimited by Decree 0447 of 2019. It is made up of two (2) perimeters: Perimeter 1 (Carrera 50), immersed in two urban treatments and Perimeter 2 (Carnival) is undergoing consolidation and structuring of its uses.

The Carnaval specialized competitivity estate (PEC) is located in Barrio Abajo, according to Land Use Plan contained in Decree 0214 of 2014, in its article 189.

Today the following are under construction:
* Museum of Modern Art
* Culture Fabric/District School of Folk Arts and Traditions EDA
* Museum of the Carnaval
* Coltabaco Building - School of Arts and Crafts

The aim is to support training, entrepreneurship, innovation, creation and management activities from the cultural sphere and from the creative industries.

These activities correspond to the following CIIU codes: 3210, 3220, 5820, 5911, 5912, 5913, 5914, 5920, 6010, 6020, 6391, 6399, 7310, 7410, 7420, 8553, 9001, 9002, 9003, 9004, 9005, 9006, 9007, 9008, 9101, 9102 y 9103.

The same strategies will be implemented (seven i's of the orange economy) already in use in the programs of "Mas Cultura para Todos" (More Culture for All), which seeks to consolidate the city as a pole of cultural development, promoting free and equitable access of the citizenry to the goods, services and expressions of the culture sector, to promote a sense of appropriation and articulate the initiatives of the different cultural agents, entities and organizations.

Another programme that will be implemented in the ODA is "Defending the heritage", that seeks to rescue the tangible and intangible heritage and promote social appropriation through the promotion of its value, in order to strengthen its preservation, and social and economic sustainability.

Other programs include:

* Comprehensive Employment plan
* Support to entrepreneurship
* Promotion of the city

Delimitation of "La Licorera" and "Centro" ODAs in Cali

Delimited by Resolution No. 4171. 010. 21.0.92 of December 26, 2019, issued by the Secretariat of Economic Development and the Administrative Department of Planning, two ODAs were defined: Centro and Licorera.

Area 1 (Centre) is delimited as follows: it is located in the La Merced neighbourhood, it begins on Calle quinta passing through the Carrera primera up to Calle novena, continues along Carrera octava, then goes up Calle octava and to meet with Carrera sexta.

Area 2 (Licorera) is delimited as follows: it begins in Calle veinticuatro up to Carrera primera along Calle veintiseis, following Carrera cuarta norte up to Calle treinta, continuing by Carrera primera up to Calle veintiocho, then continuing by Calle veintisiete up to Carrera sexta A; then taking Calle veinticinco and meeting with Carrera octava.

The Secretariat of Economic Development of Santiago de Cali defined that the industrial, commercial and service activities that will be promoted through the creation of the two ODAs, will be primarily:
* Publishing
* Film, video, TV production, music recording and editing
* Broadcasting
* Other technical, professional and scientific activities (related to design and photography)
* Arts and entertainment
* Advertising
* Software development.
* Education

These correspond to the following CIIU codes: 3210, 5811, 5820, 5911, 5912, 5913, 5914, 5920, 6010, 6020, 6201, 6202, 7110, 7220, 7410, 7420, 9001, 9002, 9003, 9004, 9005, 9006, 9007, 9008, 9101 y 9102.

At this time, the management and governance model of the two ODAs is being designed with the assistance of the Ministry of Culture; it looks at the possibility of forming a corporation made up of the Governor's office, the Ministry of Culture and a private entity.

Financial resources allocated to the policy/measure in USD: 


Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Mayor’s Office of Medellín
Public Sector
Secretariat of Culture of Medellín
Public Sector
Secretariat of Economic Development of Medellín
Public Sector
Public Sector
“El Perpetuo Socorro” Corporation
Civil Society Organization (CSO)
Mayor’s Office of Cali
Public Sector
Secretariat of Culture of Cali
Public Sector
Secretariat of Economic Development of Cali
Public Sector
Mayor’s Office of Barranquilla
Public Sector
Secretariat of Culture of Barranquilla
Public Sector
Has the implementation of the policy/measure been evaluated?: 
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)