Each year, the National Media Council focuses its efforts on nurturing creative talent in a certain field. In 2018, the focus was on talent in film production. The objectives of the National Film Support Program were to promote Emirati films and filmmakers and to support and encourage film school graduates.
* In 2018, 11 Emirati films were shown in cinemas across the UAE with 163, 894 viewers
* In 2019, 9 Emirati films were shown in cinemas across the UAE with 196,186 viewers
* Emirati films were shows in cinemas in the Kingdom of Saudi Arabia