The National Media Authority – Maspero

Where
Egypt
When
2020
Who
The National Media Authority
Describe the main features of the policy/measure: 

The National Media Authority or "Maspero" was established under Law No. 92 of 2016 on the Institutional Organization of the Press and the Media after its approval by the House of Representatives. It was published by "The Egyptian Gazette" to come into effect on the 12th of June, 2016. It is a government authority that was established to replace the Ministry of Information and works primarily on providing services in broadcasting, production, distribution, and documentation, and has the largest archive of drama, TV and radio productions in the Middle East.
The National Media Authority or "Maspero" includes media sectors and departments specialized in all fields, namely the arts and activities of audio and visual broadcast media and the specialized activities that relate to them and support them through Maspero's different sectors and departments. The National Media Authority is affiliated to a number of leading companies in the media field, such as Sono Cairo, the Egyptian Media Production City Company (EMPC), the Egyptian Satellite Company "NileSat", Nile Radio Productions (NRP).
The Authority also came into the world of digital media with a historic agreement with "Google" and its affiliate "YouTube", which allowed the authority to protect the massive media content it owns by preserving its rights with a digital fingerprint. The multinational company "Google" sought to sign this agreement seeing as the National Media Authority is one of the oldest and largest media entities in the Middle East and owns the bigger part of the media and creative heritage in Arabic.
The National Media Authority owns and manages the following companies in varying proportions:
- Egyptian Media Production City Company (EMPC), which is one of the largest studio complexes in the Middle East that offer advertising and production services (40% shareholder)
- The Egyptian Satellite Company (NileSat), which invests in satellite transmission through its different satellites (96% shareholder)
- Cable Network Egypt, which was the first to offer private television services in the Arab world (52 % shareholder)
- Other companies with smaller shares: Nile Information & Communications Networks (Nile ICT) with 25%, The Egyptian Company for Internet and Digital Infrastructure (NOL) with 1.8%, Digital Media Systems with 24%, and El Mehwar Satellite Channels & Media with 5%.

What are the results achieved so far through the implementation of the policy/measure?: 

The National Media Authority launched a unified website that represents all its sectors, be they audio, visual or print. The website, maspero.eg, is the authority's electronic window to the internet through which it can enter the world of digital media and live broadcasting. The authority thus carries its audio and visual channels through all the usual broadcasting obstacles, delivering the Egyptian media message to the four corners of the earth.

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
The Ministry of Information
Public Sector
The Ministry of Communication and Information Technology
Public Sector
IBM
Private Sector
Has the implementation of the policy/measure been evaluated?: 
NO
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Cinema/ Audiovisual Arts