The promotion and protection of the diversity of cultural expressions has gained support and visibility in recent decades. Great strides have been made with regulations such as Conpes 3659 of 2010, that established the "National Policy for the Promotion of Cultural Industries in Colombia", or Law 1834 of 2017 or Orange Economy Law, that commits different areas of the public sector to the promotion of culture and creativity as an engine of sustainable development. In line with the growing commitment of the Colombian Government to the matter, President Ivan Duque's Development Plan for the period 2018-2022, "A Pact for Colombia, A Pact for Equity", gave an important place to the role of culture and creativity as a powerful drive of social transformation.
Within this development plan, Pact X "A Pact for the Protection and Promotion of Our Culture and the Development of the Orange Economy" includes a specific policy line for the promotion of the cultural and creative economy: "Orange Colombia: Development of entrepreneurship with an artistic, creative and technological basis for the creation of new industries."
To position culture and creativity as the engine of the country's development, Pact X addresses the need to capitalize on the real contribution and potential of this economy through the deployment of the seven strategic lines established by Law 1843 of 2017. Likewise, the plan complies with the Sustainable Development Goals (SDGs) in recognizing that the cultural and creative diversity that exists throughout the country is a cross-cutting source of social and human development. To this end, it includes a set of specific strategies aimed at promoting national, regional and local cultural initiatives, at protecting and safeguarding the memory and cultural heritage of the Nation, and at developing artistic, creative and technological entrepreneurship.
In its section devoted to the promotion and protection of the diversity of cultural expressions, the Development Plan establishes the following objectives:
* Promote the generation of useful data and analyses for the growth of the orange economy
* Strengthen the institutional environment for the development and consolidation of the orange economy, and public-private coordination
* Potentialize the use of the public offer for the development of creative industries
* Promote creative agendas for municipalities, cities and regions, and the development of orange development areas (ADN)
* Promote the integration of the orange economy with international markets and other productive sectors
* Generate enabling conditions for the inclusion of human capital in the orange economy
* Promote intellectual property to support innovation and creativity
Unlike previous government initiatives where the cultural component was managed mainly from the institutions of the culture sector, this Development Plan links multiple areas and entities of the Colombian government. Thus, in addition to the Ministry of Culture, the Ministries of Commerce, Industry and Tourism, of the Interior and of Labour, among others, have joined the commitment to culture and creativity.
As of March 2020, and in accordance with the goals established in the National Development Plan, the following achievements were obtained:
- The Ministry of Culture founded a new workshop school. These are institutions dedicated to education for work with an approach based on the traditions and cultural practices of the region where each school is located. The ministry is expected to create another three schools before 2022, to bring the total number to 14.
- In coordination with the "workshop schools" strategy, 21 school workshops have been created. A school workshop is a place that offers training programs in crafts and cultural entrepreneurships. A total of 200 school workshops are expected to be functioning before the end of the current administration.
- The Ministry of Culture has supported the production of 256 media pieces, out of the goal of 1,000 for the four-year period.
- 1,801 incentives have been awarded to agents of the culture sector in the form of Scholarships, Internships, National Awards, Recognitions and Arts Residences. A total of 5,500 stimuli are expected to be delivered by 2022.
- Four "Orange Development Areas" or "Creative Districts" have been created throughout the country. The government is expected to exceed the previous goal by establishing five additional orange development areas.
- Creative Development Agendas have been signed in a concerted manner in seven cities. Creative agendas are concurrences of will that seek to strengthen institutional coordination for the development of the orange economy in the regions. Ten agendas will be completed by the end of this administration.
- Procolombia, an entity under the Ministry of Commerce, Industry and Tourism, has accompanied companies from the cultural and creative industries in carrying out exports for an amount of USD 317 million. It is expected that this figure will reach a total of USD 1 billion in exports by the end of the four-year period.
- Procolombia and the Ministry of Commerce, Industry and Tourism, have offered their accompaniment and assistance to companies of the Orange Economy that desire to invest their capital in the country; these investments have amounted USD 1.19 billion, exceeding the goal proposed in the National Development Plan by 595%.
- The Ministry of Culture has benefited 116 cultural and creative entrepreneurs and companies with technical assistance programs.
- The National Directorate of Copyright, under the Ministry of the Interior, has provided technical assistance in the field of Copyright and related rights to 18,705 people. By 2022 the goal is to have 35,000 people beneficiaries.
- The National Directorate of Copyright has approved 106,458 new records for works, acts and contracts. A total of 240,000 new intellectual property registries are expected to be reached by 2022.
In accordance with the transparency policies of the Colombian Government, the progress in achieving the goals of the National Development Plan can be consulted by all citizens in the application Synergy, provided by National Planning Department. (https://sinergiapp.dnp.gov.co/)
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The fulfilment of the National Development Plan is monitored by national government entities, control bodies, Congress and the general public. For this purpose, periodic reports are made available to the public and the competent authorities. The reports have shown that the goals of the Development Plan are being met, as listed in the results section of this measure.