MICSUR aims to create and consolidate a platform for the awareness, dissemination, promotion, circulation and sale of goods and services generated by the cultural and creative industries of the region.
The types of entities engaged in the implementation of the policy / measure correspond to the public sector and private sector.
MISCUR's first edition was held in 2014 in Argentina and was attended by approximately 3,100 people. It featured 9,700 business rounds, 80 round tables and approximately 1,200 producers, conferences and shows.
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