Joussour

Where
Italy
When
2016
Who
Ministry od Economical Development. RAI (Radiotelevisione Italiana).
Key objectives of the measure:

Joussour is a cross-border TV documentary aimed at the inclusive education to ensure the knowledge and skills needed to promote sustainable development and culture's contribution to it, especially connected to the mediterranean area.

It is a coproduction with the aim of talking about the environmental challenges in the maritime regions (Euromed) based also on traditional practices of managment. It is cofunded by a ENPI CBC Med Program of the European Union.  The production is oriented to encourage the training and the know-how exchanges among young professionals, in order to create a long-term network. The programmes will be developed by young authors for a young public.

Eight national TVs are involved in the project (Italy, Malta, Tunis, France, Spain, Jordania, Egipt, Ciprus), together with  the partners:

- ASBU - Arab States Broadcasting Union (Tunisia);

- PBS - Public Broadcasting Services Ltd (Malta); 
- RAI-Radiotelevisione Italiana / RAI Educational (Italy);

-  EBU - European Broadcasting Union (associate).

 

Scope of the measure:
International
Nature of the measure:
financial, institutional
Main feature of the measure:

The main feature of the measure is to inform the great audience about the environmental challenges in the Mediterranean maritime region.

 It aims to reinforce the cooperation in the audiovisual sector through the co-production of 12 docu-mags devoted to Mediterranean environmental challenges such as sustainable tourism, renewable energies, biodiversity, water resources, waste recycling, environmental education, biological agriculture and green economy.

Results expected through the implementation of the measure:

12 TV docu-mags.

Financial resources allocated to implement the measure:

Euro 497.044.

Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Multi-domain
Cultural Value Chain
Production
Distribution
Participation