Describe the main features of the measure/initiative:
The INTERFILMLAB project is devoted to education aimed at increasing the competitiveness and export potential of the Polish film industry. The goal of the INTERFILMLAB project is to educate young filmmakers and people working in the film industry on modern production methods, international sales, distribution, festival circulation, rules of cooperation with sales agents, rules for using European distribution platforms, and effective self-education and building own, international recognition film market. The INTERFILMLAB project consists in the systematic implementation of training cycles regarding the production, promotion and distribution of Polish cinema on foreign markets. The long-term result of the project is the development of annual reports, which are a kind of practical guides for filmmakers, producers and distributors entering the market. INTERFILMLAB (FIRST EDITION) - education for increasing competitiveness and export possibilities of the Polish film industry (project implemented in 2017) The aim of the INTERFILMLAB project was to educate young creators and people operating in the film industry in the field of international sales, distribution, festival circulation, rules of cooperation with sales agents, rules for using European distribution platforms, and effective self-education and building own, own recognition on the international film market. The INTEFILMLAB project involved conducting three training cycles on the promotion and distribution of Polish cinema on foreign markets. The long-term result of the project was the development of a report, which is a kind of practical guide for filmmakers, producers and distributors entering the market. INTERFILMLAB 2.0 (SECOND EDITION) - supporting the export potential of Polish cinematography in international non-festival circulation (project implemented in 2018) The project consisted of lectures, workshops and panel discussions on issues related to the international film market. Invited guests discuss the subject of co-production, foreign distribution and festival qualification rules. As a result of the technological revolution and the huge supply of films, the contemporary film market is characterized by an unprecedented degree of competitiveness. The artistic quality of the films is a necessary condition, but not sufficient as the only premise for successful foreign distribution or festival success. The film market today requires knowledge related to the promotion of not only individual films, but also direct brands of directors or creating needs for individual national cinematographies. In this world, the competences of a modern, successful artist cannot be reduced only to a film workshop, but require professional knowledge of film institutions and skills in strategic planning of their artistic path. The aim of the project was to provide participants with precise and detailed knowledge of global cinema, allowing them to move efficiently in its structures and to strengthen the international presence and export potential of Polish cinema. INTERFILMLAB 3.0 (THIRD EDITION) - supporting the export potential of Polish cinema in new distribution channels (project implemented in 2019) The third edition of the event took the form of an innovation laboratory in the field of film distribution on European markets using the third generation channels, which are VoD platforms. The thematic axis of the training and workshops was the distribution of audiovisual works on the Internet and an analysis of the opportunities and possibilities of Polish cinema in the context of the intensive development of this form of film production dissemination. The training and workshop program planned under INTERFILMLAB 3.0 provided young Polish filmmakers (primarily producers, distributors and directors) with specialized knowledge about the functioning of the international VoD market and the possibilities of strengthening the export potential of Polish cinema as part of this distribution channel.
What are the results achieved so far through the implementation of the measure/initiative?:
The estimated number of direct participants is about 100, while indirect ones are 1000. Participants are not only people who directly participate in organized events - workshops, trainings or lectures, but also those who read publications created after the end of each edition. Each publication summarizes the most important threads presented and discussed in a given cycle. In this way, the main barrier regarding universal access to the content in question was removed, related to mobility and sometimes the lack of physical opportunity to participate in the event. Events organized as part of INTERFILMLAB usually take place on the occasion of film festivals - CINEMAFORUM in Warsaw, KAMERALNE LATO in Radom and WAMA Film Festival in Olsztyn. This location means that the project is used by people really interested in a given topic, above all young artists, often just starting their career path in the film industry, but also filmmakers working in the profession for a long time. This versatility allows meeting the needs of a large number of filmmakers, which is more than often emphasized by the INTERFILMLAB project participants.