Incubator for Integration and Development in East Africa (IIDEA) Project

Where
United Republic of Tanzania
When
2020
Who
Ministry Of Foreign Affairs And East Africa Cooperation
Describe the main features of the policy/measure: 

IIDEA initiative is part of the current GIZ- EAC cooperation programme called Support to East African Community Market driven and People Centred Integration (SEAMPEC) and it continues to provide technical and financial support to innovative projects proposed and implemented by private sector and civil society organizations that demonstrate integration benefits for citizens in the areas of Health, Culture, ICT (digital and e-commerce), Agriculture, Trade, Tourism and EAC
stakeholders' as key areas in the EAC Common Market Protocol. Projects focuses on the needs of the youth and women as beneficiaries.
The main objective of IIDEA is to ensure that non-state actors in the EAC-Partner States have implemented measures for people's participation in regional economic integration. To realize the objective, several measures on services and products offered in the field of social and economic integration is implemented; some of them with a focus on the needs of women and youth.
Over the years, IIDEA supported innovators in the areas of culture and development that focused their interventions in facilitating mobility of art professional and services across the East African countries. These included supported the East Africa performing arts market by the Bayimba Foundation, the moving arts across East Africa by East Africa Art biennale Association, Performing arts for young East Africans by Dance Team Africa, Creative Economy Incubator for fashion design, film and music, Swahili woodedutainment solutions for regional integration by Media for Development Initiative and Hakuna Kulala Incubator project by Boutiq foundation.

What are the results achieved so far through the implementation of the policy/measure?: 

There several results that this project has delivered not only in the field of arts, culture and development but also on health, agribusiness, trade, ICT and women and youth empowerment. However, the results attained in arts and culture as follows:-

CDEA: Creative Economy Incubator for fashion design, film and music has enhanced skill development and established a functional online market for music, film and fashion accessories currently supporting huge number of musicians, artists and fashion designers
DODODA: East African Performing Arts Market: has established a regular performance markets and skills development for artists in East Africa that has benefited more than 200 artists in east Africa

Dance Team Africa: Performance arts for youth in Tanzania & Kenya established Artist for Youth in East Africa (AYEA) platform currently nurturing and training young orphans who are now earning income through Music and dance performances.

EASTAFAB: Moving Arts Across East Africa: Has soldvisual arts and paintings worth USD 15,000 and marketed the visual artists in East Africa to East Africans.

Media For Development Initiative (MFDI): Through the Swahiliwood Edutainment Solutions for Regional Integration, increased artistic educational information on the benefit to EAC citizens on the integration.

Hakuna Kulala Incubator Project: Has marketed many young artists across the region through the online platform for music sales and performance booking and many East African youth artists are currently performing in Europe for money

Financial resources allocated to the policy/measure in USD: 

1,778, 612 United State Dollars

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
GIZ-EAC
Public Sector
Culture and Development in East Africa (CDEA)
Civil Society Organization (CSO)
Bayimba Foundation
Civil Society Organization (CSO)
Dance Team Africa
Civil Society Organization (CSO)
East African Art Biennale Association
Civil Society Organization (CSO)
Boutiq Foundation
Civil Society Organization (CSO)
Has the implementation of the policy/measure been evaluated?: 
YES
If yes, what are the main conclusions/recommendations?: 

Engage wider stakeholders including bigger companies and governments to enable them support IIDEA projects and make the projects EAC integration success stories
Secure more funding for the IIDEA project to reach out to many other interest groups such as the youth, women, professional associations
IIDEA needs to take on a medium to long-term vision, e.g. 2 years project cycle and 5 years evaluation time frame;
Stronger emphasis on branding (after the scope is clarified) to increase number of applications during the call for application
Review the financial contribution to IIDEA partners (which again depends on the stage of the product), for early stage rather pay an incubator (20,000 USD) and fund a prototype ( 5,000 - 10,000 USD) and for later stage ensure solid scaling ( 25,000 - 100,000 USD)
Extend the time span to 1-2 years, because 6 months is very short for an early-stage start-up and also difficult for cross border activities in general
Work with less projects and allocate more resources to them.
IIDEA to perform two key functions: platform and driver of the regional ecosystem (regional community management) & strong and holistic regional incubation program (regional program management); the community management ensures connections to all relevant actors and understands their functions and the program manager is very close to the start-ups and provides all services and support needed.
Provide more coaching and mentoring (1on1) as possible to the projects, e.g. technical industry-specific knowledge, personal development, business knowledge.
Design the program holistically and make sure that it is sustainable, e.g. develop a financial plan that operations continue and provide after-incubation services to bridge the time until financial self-sustainment.
Collaborate with the entrepreneurship ecosystem in the EAC and provide services through experienced actors, e.g. coaching and mentoring via technical experts.

Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Cinema/ Audiovisual Arts
Design
Music
Performing Arts
Visual Arts
Transversal Priority(ies)
Youth