Main aims:
Promoting the health and resilience of the public with and through art and culture; opening up museums to new audiences; fulfilling the public health mission of cultural institutions
Target groups:
General public of Bavaria
Expected results:
Using the positive physical, spiritual and mental effects of engaging with art to promote and strengthen health and help prevent chronic conditions; offering artistic and art-education workshops in museums to promote health; recognising ways in which cultural and art institutions can shape our environment to raise quality of life and improve health; encouraging local authorities to revise their thinking on preventive healthcare
Pilot phase successfully implemented in 2018 in the form of an 80-day URBANCULTURE (STADTKULTUR) festival called "art&healthy" (kunst&gesund) with more than 33 exhibitions in 21 Bavarian cities attracting tens of thousands of visitors; longer-term programme initiated to promote and establish museums as good for people's health; innovative measures and new ideas to promote health developed; museums and galleries recruited and established as providers of healthcare programmes; workshops they provide paid for by statutory health insurance provider AOK
Bavarian AOK: EU250,000; total budget: EU450,000
| Name of partner | Type of entity |
|---|---|
health insurance provider Bavarian AOK
| Private Sector
|
Medical School Hamburg
| Public Sector
|