healthywithart URBANCULTURE. Network of Bavarian Cities, 2019–2020

Where
Germany
When
2020
Who
STADTKULTUR. Netzwerk Bayrischer Städte e.V.
Describe the main features of the policy/measure: 

Main aims:
Promoting the health and resilience of the public with and through art and culture; opening up museums to new audiences; fulfilling the public health mission of cultural institutions

Target groups:
General public of Bavaria

Expected results:
Using the positive physical, spiritual and mental effects of engaging with art to promote and strengthen health and help prevent chronic conditions; offering artistic and art-education workshops in museums to promote health; recognising ways in which cultural and art institutions can shape our environment to raise quality of life and improve health; encouraging local authorities to revise their thinking on preventive healthcare

What are the results achieved so far through the implementation of the policy/measure?: 

Pilot phase successfully implemented in 2018 in the form of an 80-day URBANCULTURE (STADTKULTUR) festival called "art&healthy" (kunst&gesund) with more than 33 exhibitions in 21 Bavarian cities attracting tens of thousands of visitors; longer-term programme initiated to promote and establish museums as good for people's health; innovative measures and new ideas to promote health developed; museums and galleries recruited and established as providers of healthcare programmes; workshops they provide paid for by statutory health insurance provider AOK

Financial resources allocated to the policy/measure in USD: 

Bavarian AOK: EU250,000; total budget: EU450,000

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
health insurance provider Bavarian AOK
Private Sector
Medical School Hamburg
Public Sector
Has the implementation of the policy/measure been evaluated?: 
NO
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Music
Performing Arts
Publishing
Visual Arts