Handcraft Safeguarding and Promotion: quality, artistic and traditional ceramic

Where
Italy
When
2016
Who
Ministry of Economical Growth
Key objectives of the measure:

The measure pretends to stablish two trademarks in order to protect the artistic and traditional ceramic (shapes, decoration, tecnics, style)  from several italian areas where the production of this tipe of objects is still alive.

The trademarks are CAT (for the artistic and traditional ceramic) and CQ (for the quality industrial ceramic, like tiles, kitchenware,furnishing objects, toilet objects).

Scope of the measure:
National
Nature of the measure:
regulatory, financial, institutional
Main feature of the measure:

The main feature of the measure is to safeguarding the production of this kind of ceramics, the promotion of the exportation, and the enhancing of the cultural tourism in the selected areas. Along with this, the study e dissemination of the ceramic tecnology.

Results expected through the implementation of the measure:

 The results expected are the safeguarding and fostering of the ceramic production, and to support the creators involved in the artistic and traditional processes.

Financial resources allocated to implement the measure:

Only until 2009.

Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Design
Cultural Value Chain
Production
Distribution