Fuerza latina media project, since 2019

Deutsche Welle (DW)
Describe the main features of the policy/measure: 

Main aims:
Addressing international gender issues and disseminating knowledge; strengthening women's participation in social, cultural and economic spheres; combating discrimination; empowering women with strengthened participation in the cultural and media industry

Target groups:
Women, girls and men in Latin America

Expected results:
Profiling successful women from the realms of politics, business, society, culture and sport in television segments, encouraging viewers to take action and emulate them as inspiring role models; getting men to rethink and make lasting changes to their ideas about women

What are the results achieved so far through the implementation of the policy/measure?: 

48 TV partners in eight Latin American countries have added the broadcast to their schedule; large resonance in social media with teasers (web videos) on Facebook, Twitter and Instagram; full versions published on YouTube with tens of thousands of views and lively comments

Financial resources allocated to the policy/measure in USD: 

Financed from federal funds

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Federal Government Commissioner for Culture and the Media
Public Sector
Has the implementation of the policy/measure been evaluated?: 
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