France-Quebéc mission on the discoverability of Francophone cultural content online

Ministère de la Culture et des Communications (MCC) du Québec [Québec Ministry of Culture and Communications]
Describe the main features of the policy/measure: 

On April 3, 2019, the Minister of Culture of France and the Minister of Culture and Communications of Quebec announced the official launch of the France-Quebec mission on the discoverability of French-language cultural content online. This mandate was assigned to a charge de mission appointed within each of the two departments.

The discoverability of content in the digital environment refers to its online availability and its identifiability within the vast array of other content by someone who was not specifically searching for it. It depends not only on the specific characteristics of the content, but also increasingly on the global strategies of a few major players that concentrate online cultural practices. In a context where cultural practices are largely influenced by the evolution of the digital environment, the discoverability of local content is a major challenge for the diversity of cultural expressions.

The objective of this collaboration is to establish an initial diagnosis of the various issues and factors associated with discoverability, and then to propose and implement short-, medium- and long-term solutions to ensure the online visibility of Francophone artists and works in sectors such as music, audiovisual, books and publishing, performing arts, visual arts and heritage.

What are the results achieved so far through the implementation of the policy/measure?: 

To address this crucial issue, the French and Quebec charges de mission held meetings in 2019 with leaders from more than 100 institutional, industrial and economic organizations active in the cultural sectors on both sides of the Atlantic. Researchers were also commissioned to produce studies based on their research.

The charges de mission also spoke at the International Study Days on Access to and Discoverability of Francophone Cultural Content in the Digital Age, which were co-organized by the University of Quebec at Montreal and the International Organization of La Francophonie (IOF) on October 23 and 24, 2019.

The results of this mission are expected in 2020. In addition, a presentation on the recommendations produced by this joint mission will be made to IOF member governments at the next Francophonie Summit, which is scheduled to take place in Djerba in 2021.

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Ministry of Culture of France
Public Sector
Has the implementation of the policy/measure been evaluated?: 
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Cinema/ Audiovisual Arts
Media Arts
Performing Arts
Visual Arts