European Platforms for the promotion of emerging artists (Creative Europe)

European Union
European Commission
Describe the main features of the policy/measure: 
The European Platforms scheme, funded by the Creative Europe programme, offers action grants to organisations promoting European creators and artists, especially emerging talent, willing to engage at a European and transnational level. These organizations come together within a platform to showcase their common artistic vision and to help their members improve their audience development techniques. The “European platforms for the promotion of emerging artists” scheme aims to increase the visibility and the circulation of European emerging artists and works outside their own borders; and to facilitate access to European works and artists coming from a diversity of countries for a large and diversified audience. Platforms must be composed of a coordinating entity and at least 11 members’ organisations registered in different participating countries. The grant requested per project cannot exceed EUR 2,800,000 in total. The objectives are: - promotion of the mobility of creators and artists; - promotion of emerging talent from other European countries; - stimulating a genuine Europe-wide programming of cultural and artistic activities; - contribution to audience development; and - providing visibility to Europe’s values and different cultures. 15 platforms have been supported during the reporting period, in fields as diverse as music, photography, architecture, circus, poetry, design and manufacture, dance. Their definitions of emerging artists are as diverse as the sectors: some are young, in others age is not a barrier; some are leaving formal training, in others formal training is not a requirement. What all the alumni of the platforms share is talent, and what the platforms offer them is exposure at a European level. The platforms use different mechanisms to promote emerging talent: they offer competitions, showcases, festivals along with coaching and mentoring by established artists and creators in the field.
What are the results achieved so far through the implementation of the policy/measure?: 
The 15 European Platforms supported during the reporting period (2017-2020) have been: - LIVEUROPE (music): initiative supporting concert venues in their efforts to promote up-and-coming European artists - Future Architecture Platform (architecture) - MAGIC CARPETS (performance): platform dedicated to emerging artists to start their magical journeys across Europe - VERSOPOLIS poetry (performance/ literature): European poetry platform that creates new opportunities for emerging European poets - European Media Art Platform (visual arts) - Classical Futures Europe (music): platform supporting emerging artists in the field of classical music - CircusNext PLaTFoRM (performance/ circus): platform supporting creation and diffusion to emerging contemporary circus authors - EuroStrings- European Guitar Collaborative (music) - Aerowaves (dance): platform creating cross-border performance opportunities for emerging choreographers - European Talent Exchange Programme (performance): platform aiming to give a boost to the international careers of European artists - PARALLEL – European Photo Based Platform (photo) - FUTURES – European Photography Platform (photo) - Distributed Design Market Platform (visual art): exchange and networking hub for the European maker movement - SHAPE – Sound, Heterogenos Art and Performance in Europe (visual art): platform for Innovative Music and Audiovisual Art from Europe - FEDORA Platform (music/ dance): platform supporting innovation in opera and ballet 7 Platforms reported that just over 1000 artists were paid for almost 7000 days of work, 8 Platforms organised almost 800 exhibitions, showcases and similar events. Platform alumni - a total of more than 6000 emerging artists to date - are gaining more and more recognition, and many of them (literally hundreds) have won national and international prizes in their fields. The Platforms have brought a diversity of artists or works from underrepresented countries to a wider audience in other countries. Many are now mature with a strong brand identity and a robust grant distribution mechanism (using cascading grants).
Financial resources allocated to the policy/measure in USD: 
$48 million between 2014-2020
Partner(s) engaged in the implementation of the measure: 
Has the implementation of the policy/measure been evaluated?: 
If yes, what are the main conclusions/recommendations?:
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)