Main aims:
Creating contemporary content for adolescents and young adults; familiarising and involving a young audience with the output of public broadcasters; examining matters of democracy and social cohesion to actively address the social, democratic and cultural needs of 14- to 29-year-olds
Target groups:
14- to 29-year-olds of all genders
Expected results:
Generating media output for young users on social and political topics, thereby filling a crucial gap; reaching mobile and internet-savvy target audiences by having "funk" play its content via major private media platforms
Videos put out via more than 60 distribution channels and posted on www.funk.net; opportunity created for collaboration with partners from the internet video scene and young media creators; 291 million views achieved on YouTube and 102 million on Facebook between October 2016 and October 2017
EU45 million
| Name of partner | Type of entity |
|---|---|
Association of Public Broadcasting Corporations in the Federal Republic of Germany (ARD)
| Public Sector
|
Second German Television (ZDF)
| Public Sector
|