Effectively improving framework conditions for rock, pop, jazz, world music and live music culture

Key objectives of the measure:

Fostering diversity in the fields of jazz, pop, rock and world music, creating transcultural connections, strengthening live music and equipping it to thrive in the digital era

Scope of the measure:
Regional, National, International
Nature of the measure:
financial, institutional
Main feature of the measure:

1 Music board Berlin, established by the Berlin Senate at the beginning of 2013
2 Establishment of a Centre for World Music at the Popakademie Baden-Württemberg University of Popular Music and Music Business, offering a bachelor’s degree beginning in the 2015-2016 winter term
3 Initiative Musik (Music Initiative): Funding agency of the Federal Government Commissioner for Culture and the Media and the music industry for rock, pop and jazz, APPLAUS Prize awarded since 2013

Results expected through the implementation of the measure:

Expected results
1 Musicboard Berlin:
-  Supporting the pop music scene in the city and establishment of better infrastructure
- Further strengthening the cultural and economic appeal of the pop music scene, expansion of cooperation with music companies
- Providing grants and contacts to support artists
- Encouraging creative professionals and musicians from around the world to choose Berlin as a location

2 Mannheim, Baden-Württemberg:
- Training musicians and music instructors in the baglama, the oud and Turkish and Arabic percussion
- Signalling the diversification of the musical landscape through cultural policy

3 Initiative Musik:
- Promoting diversity in the areas of jazz, pop, rock and world music, strengthening live music culture, equipping live music culture to thrive in the digital era (artists, infrastructure, short tours, digitalisation of performance techniques at live music venues in Germany)
- Honouring the programming of independent venues, APPLAUS, since 2013

Financial resources allocated to implement the measure:

1 1 million EUR
2 Establishment of a centre financed by the federal state of Baden-Württemberg, with annual costs of approx. 350,000 EUR at full operation, of which the City of Mannheim provides 100,000 EUR
3 Annual budget: promotion of artists and infrastructure, min. 1.5 million EUR; APPLAUS venue programme prize, 1 million EUR; additional special projects such as digitalisation programme (2015: 1.5 million EUR) and investment programme for clubs (2016: 1 million EUR), plus annual funding provided by the Federal Foreign Office and Federal Ministry for Economic Affairs and Energy. Structure of Initiative Musik is supported by GEMA and GVL (approx. 400.000 EUR per annum)

Main conclusions of the evaluation of the measure:

Initiative Musik:
From March/April 2008 to November 2015, support provided to 1,400 artists’, short tour and infrastructure projects and music venues. More than 100 music clubs and event organisers honoured since 2013 with the APPLAUS prize. For example, in 2015: 64 music clubs and event organisers from 14 federal states received prize money between 5,000 EUR and 30,000 EUR,

Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
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