Economic Atlas of Culture in Brazil

Special Secretariat for Culture (former Ministry of Culture)
Describe the main features of the policy/measure: 
The Economic Atlas of Culture in Brazil is the result of an agreement signed between the Center for International Studies on the Government of the Federal University of Rio Grande do Sul (CEGOV-UFRGS) and the former Ministry of Culture. It aims to develop and apply metrics to measure the impact of cultural industries in the Brazilian economy. The Atlas discusses four axes: international trade; cultural undertakings; job market; and public development policies. In such dimensions, the research addresses the pre-existing theoretical and empirical literature and proposes new strategies appropriated to the specificities of the Brazilian reality. Finally, the agreement with CEGOV-UFRGS also resulted in the creation of an interactive platform made available to sector agents and the general public ( The Economic Atlas of Culture in Brazil, whose first two volumes, out of a total of six predicted, were launched in 2017, aims to measure the impact of culture on the Brazilian economy. The first volume of the collection is oriented around the exhibition of theoretical frameworks and fundamental concepts, as well as examples of regional and sectoral studies, which will be the subject of the next volumes of the collection. The first part of volume I presents the taxonomy of the economy of culture and the creative economy, the debate on the satellite account of culture in Brazil and the world, and the proposition of a mapping method for the productive chains of the arts. In the second part, regional and sector studies are presented, which expose initial discussions regarding mapping at the state level, as well as sectors such as audiovisual, editorial, digital games, museums, and music. The second volume has as main objective the elaboration of methodological models to be applied in the formulation of the Economic Atlas of Culture in Brazil. Thus, it brings together national and international authors who present research efforts from the Spanish and Dutch experiences, contributions from organized civil society, federal research institutes, and public universities, thus forming a multiplicity of knowledge in the service of understanding the economic impact of culture in the Brazilian and worldwide reality. The action meets the objective expressed in the 2016-19 Pluriannual Plan: “Strengthen the economy of culture and insert it into the dynamics of the country's development”. Also, the Atlas contributed to the achievement of goal 53 of the National Culture Plan, as it develops tools to measure the participation of culture in the country's GDP.
What are the results achieved so far through the implementation of the policy/measure?: 
The Economic Atlas of Culture in Brazil presents itself as a reference in the national and international theoretical discussion about the creative economy. It undoubtedly contributes to the expansion of knowledge about the impact of cultural activities on the country's economy. It is a project still in progress and, therefore, it was not possible to fully assess the results achieved from its implementation. However, considering the importance of having information, data, indicators, and methodologies that allow a more accurate measurement of the impact of culture on the economy, the Atlas certainly contributes to the formulation of public policies that tackle the existing contemporary challenges of global development.
Financial resources allocated to the policy/measure in USD: 
USD 176.470,00
Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Center for International Studies on the Government of the Federal University of Rio Grande do Sul (CEGOV-UFRGS)
Public Sector
Has the implementation of the policy/measure been evaluated?: 
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)