Eco-Art, a path toward possible sustainability in the culture sector

Where
Cuba
When
2016
Who
CIERIC, UNEAC, Martin Luther King Memorial Centre
Key objectives of the measure:

Contribute to show that culture covers all the process of human activity; that it expresses humanity’s degree of development and is able to create goods and services which result in the activation of the economy of human groups and territories; and is associated with the capacities, values and relations that improve the quality of life of human beings.  

Scope of the measure:
National
Nature of the measure:
financial, institutional
Main feature of the measure:

The project expresses the will of Cuban institutions to boost participative proposals which favour the capacity-building of cultural actors for their proactive contribution to the transformations and changes that take place in Cuban society, enhancing the role of culture and its possibilities to promote sustainable management focusing on the economic dimension.

For this purpose, it implements capacity-building processes, spaces for exchange, experiments with sustainability guidelines focusing on the economic dimension. The project is aimed at generating new models of sustainable development based on four cultural initiatives with consolidated results which provide points of reference and methodological guidelines that can be replicated in the country’s current context. It enables the dialogue of a wide range of actors and articulates their practices. It systematises the process visualising potentialities and obstacles, and uses audiovisual means to stimulate proactive participation. 

The four initiatives are:

  1. UNEAC silkscreen workshop coordinated by artist and Visual Arts President Lesbia Vent Dumois.
  2. Image III Project coordinated by visual artist Cecilio Avilé Montalbo.
  3. Yeti Artistic Community Project coordinated by visual artist Agustín Villafaña.
  4. , audiovisual production company of the Martin Luther King Memorial Centre.  
Results expected through the implementation of the measure:

Economic management proposals have been made for the participating initiatives.

Artists and creators have been trained in the management of economically sustainable projects.

Increases artistic creation.

Financial resources allocated to implement the measure:

N/A

Main conclusions of the evaluation of the measure:

The Project has favoured the preparation of local cultural actors and their active role in the transformation of the community focusing on the role of culture.

Indicators used to determine impact:
Number of projects submitted
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Multi-domain
Cultural Value Chain
Creation
Distribution
Participation
Production