Describe the main features of the measure/initiative:
DOADOA is a joint initiative of a number of leading creative entrepreneurs in East Africa that have joined forces to develop the market for performing arts in East Africa and unlock the potential of the East African creative industry by providing an annual platform for professional networking and mutual learning, bringing together various stakeholders in the creative industry to link people, organisation business, knowledge and technology. Although DOADOA started with East Africa, it has been expanding its footprint therefore managed to further strengthen its role and relevance in partnership with other performing arts markets all over the world. DOADOA has a day programme that is for workshops, panel discussions and presentations. Then the evening programme is for showcases where selected bands get to showcase their work to the audience. Many delegates from various countries and for different Festivals are contacted and they are available to look for Bands to book for their shows. This 4 day showcase programme has up to 14 bands and other performing arts groups in the evenings with the day program having a number of workshops and panel discussions. Over 35 panelists are contacted to attend the festival and it hosts over 2000 delegates for all the 4 days of the festival. The most important objective for DOADOA is to find a market for talented Arts performers.
What are the results achieved so far through the implementation of the measure/initiative?:
As the East African Performing Arts Market that provides and platform for professional networking and joint learning. DOADOA brings together each year over 2000 delegates and industry stakeholders with one major aim of doing business. The Market has championed artistic exchanges among festivals and markets in the Sub-Saharan region. All festivals come to book from DOADOA and artists collaborate to produce new sounds and the most recent invention of the East African tour circuit where bands perform from city to city around the region has not only improved access to audiences but also a sustainable livelihood for the performing artists. DOADOA bridged this gap.