Directorate of Film and Audiovisual Arts (ICAU)/Instituto de Cine y Audiovisual del Uruguay (ICAU)

Where
Uruguay
When
2016
Who
Ministry of Education and Culture
Key objectives of the measure:

The Directorate of Film and Audiovisual Arts (ICAU), operating in coordination with other State institutions, has been entrusted with designing the policies for the Uruguayan audiovisual sector.
The Directorate of Film and Audiovisual Arts (ICAU) was created by law in 2008 as the public body in charge of supporting, stimulating and encouraging the country´s activities in the area of film and audiovisual production. Among its core mandates is the administration of the Fondo de Fomento Cinematográfico y Audiovisual (Film and Audiovisual Support Fund) with a fixed legal allocation per year ($25 million Uruguayan pesos) for the implementation of competitive and directly assigned lines of financing.
The directorate´s constituent objectives include:
•    Encouraging, motivating and stimulating the production, co-production, distribution and exhibition of film and audiovisual works and projects;  
•    Stimulating actions and initiatives, which may contribute to the development of film culture;
•    Monitoring the audiovisual sector;
•    Implementing and executing agreements;
•    Supporting audiovisual education and the generation of conditions for adequate nationwide distribution.

Scope of the measure:
Regional, National, International
Nature of the measure:
financial, institutional
Main feature of the measure:

ICAU and other organisations of civil society like ASOPROD. The process named Compromiso Audiovisual (Audiovisual Commitment) 2015-2020 arises at a time, when two different audiovisual realities coexist in Uruguay. Although the sector´s general condition may be described as healthy, some concerns will have to be dealt with. Its aim is the generation of participatory working dynamics including all public and private actors related to the audiovisual sector, so as to reach a consensus-based strategic agreement for the next five years.

Results expected through the implementation of the measure:

Priority assistance is given to the support of all national audiovisual activities, including the development and production of film and audiovisual projects. Starting from a broad perspective on audiovisual contents, all levels of the sector´s value chain will be taken into account.
Assistance granted will be proportional to the percentage of participation and shall be complemented by fiscal incentives.
Working jointly with the private sector, the institute defined a sector-specific strategy and promoted the setup of a strategic coordination unit for the cluster, which will follow up the established plan it is actively involved with.
At international and regional fora the ICAU acts as the national institution representing the sector with a view to strengthening Uruguay´s terms of exchange with other countries.
In the region Uruguay acts together with Latin America as a co-producer within the framework of the Latin-American Co-Production Agreement. Co-production agreements have also been signed with Argentina, Brazil, Canada and Italy.

Financial resources allocated to implement the measure:

Data not found

Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Cinema/ Audiovisual Arts
Cultural Value Chain
Production
Distribution