Digital transformation

Ministerie van Onderwijs, Cultuur en Wetenschap (Ministry of Education, Culture and Science)
DEN (Knowledge Institute Culture & Digital Transformation)
Describe the main features of the policy/measure: 
DEN is the knowledge institute for digital transformation in the broad cultural sector. The emergence of digital transformation in society raises new questions for cultural organisations and offers new opportunities. DEN enables cultural institutions to utilise these opportunities and possibilities. DEN supports the cultural sector in exploiting the opportunities and possibilities of the digital transformation and thereby increasing its social relevance and future-proofing. Since 2017, the target group of DEN has broadened from the heritage sector to the entire cultural sector and creative industry. DEN is working on one network structure, within which the arts and heritage sectors benefit from each other. At the same time, it is also clear that the use of digitisation in the heritage and arts sectors differs from one another in terms of their diverse work practices. The period since the outbreak of the COVID-19 virus has highlighted the value and necessity of digitisation in terms of developing new stories for the public, audience outreach and developing new business models. When developing new knowledge about the possibilities of digitisation, DEN puts the user and the public at the centre of attention. This means, among other things, that DEN inspires and helps heritage institutions to do more with their digital collections for their users, for example with online audience interaction and digital storytelling. Furthermore, DEN helps them with the search for new digital business models. In addition, DEN stimulates the arts sector in reaching a new and more diverse audience and in finding an appropriate balance between offline and online artistic work, again with attention to new digital business models. Heritage and art institutions are thus working on the digital archive of the future. DEN works in an international network to share proven methods elsewhere with the cultural sector in the Netherlands. DEN is part of the Dutch Basic Cultural Infrastructure.
What are the results achieved so far through the implementation of the policy/measure?: 
DEN founded the DEN Academy to address the need among culture professionals in the field for a structural place to investigate both strategic and practical issues together in order to arrive at new solutions. The DEN Academy is the place for expertise promotion where strategy and operational knowledge about the opportunities and possibilities of digital transformation in the cultural sector are combined. The DEN Academy offers a breeding ground for new insights and ideas, a workplace and a place to exchange knowledge and experience. DEN supports the cultural sector with coordinated steps to make the ICT infrastructure future-proof. An infrastructure aimed at enabling institutions to present appropriate stories to their audience online and one that is also ready to absorb the cultural content of the arts sector. This makes digital culture collections and the stories contained within them enriched, findable, experienceable and (re)usable for a wide group of users. Furthermore, DEN pays extra attention to specific activities for the arts sector in order to create awareness about the possibilities of digitization. Together with art institutions, DEN develops knowledge in the field of digital archiving as part of the creation process. In 2019, DEN researched existing initiatives with public data aimed at increasing public reach in the cultural sector. This is a first step in a broader study of how data is currently being worked with in the Dutch cultural sector and how people think about collaboration with regard to audience research and the data that results from it.
Financial resources allocated to the policy/measure in USD: 
For period 17-20: USD 755.308 per year (EUR 622.929 per year)
Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
Heritage and art institutions, knowledge institutions and interest groups in the Netherlands
Private Sector
In the context of the National Strategy for Digital Heritage, DEN works together with the Dutch Digital Heritage Network (Netwerk, Digitaal Erfgoed, NDE).
Civil Society Organization (CSO)
DEN is active within UNESCO as initiator of the PERSIST programme and member of the Netherlands Committee for the Memory of the World programme.
Civil Society Organization (CSO)
Public Sector
Has the implementation of the policy/measure been evaluated?: 
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)