The Digital Media Fund

New Zealand
NZ on Air
Key objectives of the measure:

To support the creation of new New Zealand content for children and youth as well as ethnic and other minorities.

Scope of the measure:
Local, National
Nature of the measure:
Main feature of the measure:

The Digital Media Fund supports smart, innovative or experimental projects that make the most of opportunities offered by the internet and digital media to reach different New Zealand audiences. The fund supports the creation of new New Zealand content, or the creative extension of existing New Zealand content, to be accessed through one or more digital channels.

Priority is given to projects that target special interest audiences, in particular children and youth, ethnic and other minorities in the community, and Māori.

Projects supported by this fund that target youth include:

Yours TV is a professionally produced web series. Launched in 2014, each of its episodes is created by and features young people. A youth editorial team develop the content for each week's show and presenters, reporters and crew are selected from communications, theatre/film and journalism students from around New Zealand.

Yours TV is gaining popularity with youth audiences, with episodes reaching between 10,000-100,000 viewers. Importantly the show has also enabled many young people to gain practical, professionally-guided experience in the media industry. 

The Wireless is an initiative from Radio New Zealand that serves to address a gap in the provision of public service content that is high-quality, impartial, and targeted to the interests of 18-30 year olds. Launched in 2013, The Wireless produces inspiring, insightful and entertaining stories for New Zealanders who have grown up in the digital age. 

Results expected through the implementation of the measure:
  • More people discover and enjoy a wider variety of content.
  • Improved content options for specific audiences.
  • Greater audience reach for content funded.
Financial resources allocated to implement the measure:

3.8 million NZD in 2016/17

Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Media Arts