Development of markets outside Québec and international promotion of Québec culture

Where
Canada
When
2020
Who
Ministère de la Culture et des Communications (MCC) du Québec [Québec Ministry of Culture and Communications]
Describe the main features of the policy/measure: 

Quebec government action today is taking place in an environment of increased competition and rapid change. To be effective, that action must reflect the modest size of Quebec's domestic market and be deployed in a coordinated manner on a number of levels. MCC is responsible for coordinating government action to develop international culture markets. To do so, it works in cooperation with its government partners, the Ministere des Relations internationales et de la Francophonie (MRIF [Ministry of International Relations and the Francophonie]) and Quebec's offices abroad, the Ministere de l'Economie et de l'Innovation (MEI [Ministry of the Economy and Innovation]), the Conseil des arts et des lettres du Quebec (CALQ [Quebec Council of Arts and Letters]) and the Societe de developpement des entreprises culturelles (SODEC [Cultural Enterprise Development Corporation]).

Quebec's cultural policy, Partout, la culture (see Section 1.1.1), is designed to maintain the presence and vitality of the province's culture everywhere, including in Canada, internationally and on digital platforms. To that end, it pursues the objective of supporting artists and cultural enterprises and organizations in their actions to develop international markets (Objective 4.4.). Quebec's International Vision (see Section 1.1.2) contributes to the same objective. Among the measures planned to support artists, businesses and cultural organizations in their efforts to develop international markets, the Government of Quebec intends to stimulate the export, outreach and discoverability of Quebec cultural works and productions (Measure 40 of the 2018-2023 government action plan for culture) through a number of actions, including the following:
* Enhance support for touring and for the dissemination and export of Quebec cultural productions;
* Increase support for the outward mobility of Quebec artists, organizations and cultural enterprises;
* Create cultural showcases and accentuate collective activities abroad;
* Provide funding for international co-production;
* Enhance the services offered to the cultural community by Quebec's offices abroad.

What are the results achieved so far through the implementation of the policy/measure?: 

2019-2020
Through the market development budget allocated to Quebec's offices abroad and the Aide aux Projets-Volet Accueil program, MCC supported 52 showcases and collective activities abroad. These include Quebec's presence at the International Performing Arts for Youth (IPAY) Congress in Philadelphia, the music showcase at Linecheck / Milano Music Week, the Canada/Quebec focus at the Bremen dance festival (Tanz Bremen), the Effet Quebec showcase of Quebec creativity in Tokyo, the Quebecine film festival in Mexico City and the Canada/Quebec focus at the African Performing Arts Market in Abidjan.

Financial resources allocated to the policy/measure in USD: 

The total funding planned for Measure 40 is USD 10 million (CAD 14 million) over five years (2018-2023).

Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
MRIF and Québec’s offices abroad
Public Sector
MEI
Public Sector
CALQ
Public Sector
SODEC
Public Sector
Les Offices jeunesse internationaux du Québec (LOJIQ [Québec International Youth Offices])
Public Sector
The Musée d’art contemporain de Montréal (MACM [Montréal Museum of Contemporary Art])
Public Sector
Musée national des beaux-arts du Québec (MNBAQ [Fine Arts Museum of Québec])
Public Sector
Musée de la civilisation du Québec (MCQ [Québec Museum of Civilization])
Public Sector
Société de télédiffusion du Québec (STQ [Québec Broadcasting Corporation])
Public Sector
Investissement Québec (IQ)
Public Sector
Has the implementation of the policy/measure been evaluated?: 
NO