Development, implementation and maintenance of the website for the collaborative cultural newsletter La Papeleta

Where
Cuba
When
2016
Who
Ministry of Culture; Centre of Informatics for Culture; INFOTUR
Key objectives of the measure:

Promote cultural programming from all over the country, with the possibility of dividing it according to territory, cultural expression, the public’s age group.

Enable institutions and artists themselves to feed the information on cultural programming and update it through sources close to the cultural event.

Scope of the measure:
National, International
Nature of the measure:
institutional
Main feature of the measure:

It consists in the web application that secures the promotion of daily cultural programming with the possibility of collaborative work. It adds other information means such as the distribution of the newsletter through the network and Short Message Service (SMS) for mobile phones.

It foresees the development of an application to provide support for mobiles from the website itself.

Results expected through the implementation of the measure:

Place the cultural programming within reach of the public as immediately as possible.

Provide tourists with information on cultural programming through the INFOTUR communication system of the Ministry of Tourism.

Financial resources allocated to implement the measure:

The website is developed with resources allocated by the Cuban State in the budget of the institution.

Main conclusions of the evaluation of the measure:

The promotion of cultural programming has increased throughout the country, with the possibility of dividing it according to territory, cultural expression, and the public’s age group.

In addition, cultural institutions and artists provided information for the cultural programming and updated it through sources closer to the cultural event.

Indicators used to determine impact:
Webpage updateAccess to webpage by the population
Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Multi-domain
Cultural Value Chain
Distribution
Participation